Investment Objective and Approach

The investment objective of the scheme is to seek long term capital appreciation by investing in equity/equity related instruments of the companies that are likely to benefit directly or indirectly from the domestic consumption led demand; or are related to selling of products or rendering of services that go directly to the consumer; or have products or services which have distinct brand identity, thereby enabling choice.

The Scheme seeks to generate capital appreciation and provide long-term growth opportunities by investing in companies expected to benefit by providing products and services to the growing consumption needs of Indian consumers, which in turn is getting fuelled by high disposable income. The Scheme also seeks to generate income by investing in debt and money market securities.

The fund follows a thematic investment approach focusing on:

- Companies benefiting from domestic consumption-led demand

- Businesses providing direct consumer products and services

- Companies with distinct brand identities enabling consumer choice

- The fund is mandated to invest at least 80 per cent of its assets in the shares of consumer-facing companies

As of 31-Jul-2023, the fund had invested 96.31% in Equity, 2.85% in Cash & Cash Equivalents and 0.84% in Debt, demonstrating its equity-focused consumption theme strategy.

Fund Managers

The fund is currently managed by a team of experienced professionals:

Abhijeet Dey, Karthikraj Lakshmanan, and Mayank Prakash are the Current Fund Managers of Baroda BNP Paribas India Consumption Fund.

Shiv Chanani - Mr. Chanani is PGDM from IIM Bangalore, CFA from USA and ICSI. Prior to joining Baroda BNP Paribas, he has worked with Elara Securities(India) Pvt. Ltd., E. Fund Management (HK) Co. Ltd., Sundaram Mutual Fund, ICICI Securities Ltd, Shivam Capstock Pvt Ltd and Nippon Life India Asset Management Ltd.

Other Key Fund Managers:

- Prior fund managers have worked with IDBI capital market & securities, Prabhudas Lilladher Pvt Ltd, Crisil Ltd and HSBC Global market

- The fund management team brings extensive experience in equity research and fund management across leading financial institutions

About the Fund House (AMC)

Baroda BNP Paribas Mutual Fund is formed through a strategic partnership between two established financial institutions. Bank of Baroda, one of India's leading public sector banks, has partnered with BNP Paribas Asset Management, the asset management arm of BNP Paribas, a leading financial services group in Europe with global reach, to form Baroda BNP Paribas Mutual Fund.

Key highlights of the AMC:

- Backed by bank of Baroda and BNP Paribas AM, institutions that have more than 100 year of expertise

- Touchpoints at more than 121+ Indian cities to service investors and distributors

- Serving over a million investor folios and 25,400+ distributors

- A stellar team of investment experts with 300+ years of cumulative asset management experience

- 42 schemes across a wide variety of categories for varied financial needs

- As of 31 March 2024, the company's AUM stood at Rs 35,646.45 crores

The AMC combines the local market expertise of Bank of Baroda with the global investment management capabilities of BNP Paribas Asset Management.

Should I Invest in Baroda BNP Paribas India Consumption Fund?

Key Fund Metrics (as of July 2025):

- AUM: ₹1,477 crores

- NAV: ₹34.45 (as of 11 Jul 2025)

- Expense Ratio: 0.65% (Direct Plan)

- Minimum SIP: ₹500

- Minimum Lumpsum: ₹5,000

- Risk Level: Very High risk

Performance Highlights:

- The fund has delivered 18.47% returns since inception

- The fund has consistently outperformed the benchmark (Nifty 500) over the last 1Y, 3Y, 5Y time periods

- Ranked 8 out of 9 mutual funds in the equity - consumption category as per INDmoney

Investment Considerations:

Suitable for investors seeking:

- Long-term wealth creation through consumption theme investing

- Exposure to companies benefiting from India's growing consumer demand

- Diversified equity portfolio focused on consumption-driven sectors

- Professional fund management with thematic expertise

Not suitable if:

- You need returns in less than 5 years

- You have low risk tolerance (fund has very high risk rating)

- You prefer diversified multi-cap funds over thematic investing

Exit Load: 1% will be charged for redemption within 12 months for units in excess of 10% of the investment

FAQs

What is today's NAV of Baroda BNP Paribas India Consumption Fund?

The latest NAV is ₹34.45 as of July 11, 2025. NAV updates daily based on the underlying portfolio performance.

What is the AUM of Baroda BNP Paribas India Consumption Fund?

The fund has an AUM of ₹1,477 crores as of July 2025, making it a well-sized fund in the consumption theme category.

What is the expense ratio of Baroda BNP Paribas India Consumption Fund?

The expense ratio is 0.65% for the Direct Plan and around 2.09% for the Regular Plan, which covers fund management and operational costs.

What are the returns of Baroda BNP Paribas India Consumption Fund since inception?

The fund has delivered 18.47% annualized returns since its inception in 2018, demonstrating strong long-term performance.

What is the minimum SIP amount to invest in Baroda BNP Paribas India Consumption Fund?

You can start a SIP with a minimum amount of ₹500 per month, making it accessible for retail investors.

How do I invest in Baroda BNP Paribas India Consumption Fund?

You can invest through Allvest platform by completing your KYC, selecting the fund, choosing SIP or lumpsum option, and making payment via UPI or net banking.

How to start a SIP in Baroda BNP Paribas India Consumption Fund?

Log into your Allvest account, search for the fund, select 'Start SIP', enter your monthly investment amount, set up auto-debit, and confirm your investment.

How do I automate an SIP in Baroda BNP Paribas India Consumption Fund?

Set up a bank mandate through Allvest platform which will automatically deduct your SIP amount monthly from your bank account on the chosen date.

How can I withdraw/redeem my investment in Baroda BNP Paribas India Consumption Fund?

Log into your Allvest account, go to your portfolio, select the fund, choose partial or full redemption, and submit your request. Funds typically reach your account within 3-4 working days.