Investment Objective and Approach

The scheme seeks to generate long-term capital appreciation through investments predominantly in equity and related securities of FMCG companies. The fund follows a focused sectoral approach with specific asset allocation guidelines:

- Around 90 per cent of the corpus would be invested in the equities of FMCG companies, with the balance 10 per cent invested in the debt and money market instruments

- Minimum investment in equity & equity related instruments of a particular sector/ particular theme - 80% of total assets

The fund targets companies within the Fast-Moving Consumer Goods sector, which includes businesses involved in manufacturing and distributing essential consumer products. This approach allows investors to participate in the growth potential of established FMCG companies while maintaining sector-specific exposure.

Fund Managers

Atul Patel is the Current Fund Manager of ICICI Prudential FMCG Direct Growth fund. Atul Patel has been managing the fund since January of 2018. Mr Patel has 22 years of experience and has been managing ICICI Prudential Equity and Debt Fund (formerly known as ICICI Prudential Balanced Fund), a top performing fund in its category.

Mr. Patel brings extensive experience in managing equity portfolios and has a proven track record in fund management across different market cycles. His expertise in equity research and portfolio construction has contributed to the fund's performance over the years.

About the Fund House (AMC)

ICICI Prudential Mutual Fund is one of India's leading asset management companies, established through strategic partnerships and extensive market presence:

Founding and Structure:

- ICICI Prudential Mutual Fund was started as a joint venture between ICICI Bank and Prudential Plc of the United Kingdom (UK) in 1993

- Prudential Plc is one of the largest companies in the financial services space in the UK

- ICICI Prudential Mutual Fund commenced operations after registering with SEBI, Securities and Exchange Board of India which is the capital market regulator in India

Growth and Scale:

- The AMC has witnessed substantial growth in scale; from 2 locations and 6 employees at the inception of the joint venture in 1998, to a current strength of 3072 employees with a reach across over 350 locations reaching out to an investor base of 97 lakh investors (as on January 31st, 2024)

- As of June 19, 2024, ICICI Prudential Mutual Fund has an Assets Under Management (AUM) of Rs. 7,33,779.84 crore and boasts a team of renowned fund managers

Investment Philosophy:

Driven by an entirely investor centric approach, the organization today is a suitable mix of investment expertise, resource bandwidth and process orientation. The AMC endeavors to simplify its investor's journey to meet their financial goals, and give a good investor experience through innovation, consistency and sustained risk adjusted performance.

Should I Invest in ICICI Prudential FMCG Fund?

This sectoral fund is suitable for investors who:

Ideal Investor Profile:

- Have a high risk tolerance as The ICICI Prudential FMCG Direct Growth is rated Very High risk

- Believe in the long-term growth prospects of the FMCG sector

- Want concentrated exposure to consumer goods companies

- Have investment horizon of at least 5-7 years

Key Considerations:

- Over a longer term of 5 years, ICICI Prudential FMCG Fund has beaten the Nifty FMCG index

- The fund provides focused sectoral exposure which can be both an opportunity and risk

- FMCG companies typically offer defensive characteristics during market downturns

- Sectoral funds are generally more volatile than diversified equity funds

Investment Requirements:

- Minimum SIP Investment is set to ₹100

- Minimum Lumpsum Investment is ₹5,000

- Exit load of 1% if redeemed within 15 days

This fund should ideally form only a portion of your overall equity allocation as part of a well-diversified portfolio strategy.

FAQs

What is today's NAV of ICICI Prudential FMCG Fund?

The NAV changes daily based on market performance. You can check the current NAV on Allvest platform or the fund's official website for real-time updates.

What is the AUM of ICICI Prudential FMCG Fund?

The AUM (i.e. assets under management) of ICICI Pru FMCG Fund is ₹2043.65 Cr as of 18th July 2025.

What is the expense ratio of ICICI Prudential FMCG Fund?

The expense ratio of ICICI Pru FMCG Fund Plan is 1.26 as of 18th July 2025.

What are the returns of ICICI Prudential FMCG Fund since inception?

This scheme was made available to investors on 12 Oct 1993. Returns vary based on market conditions. Check Allvest platform for detailed historical performance data.

What is the minimum SIP amount to invest in ICICI Prudential FMCG Fund?

Minimum SIP Investment is set to ₹100.

How do I invest in ICICI Prudential FMCG Fund?

You can invest through Allvest platform online, which offers a simple and hassle-free investment process with all necessary KYC and documentation support.

How to start a SIP in ICICI Prudential FMCG Fund?

Register on Allvest, complete your KYC, select the fund, choose SIP option, set your monthly amount (minimum ₹100), and start investing digitally.

How do I automate an SIP in ICICI Prudential FMCG Fund?

Set up an auto-debit mandate through Allvest platform which will automatically deduct the SIP amount from your bank account on your chosen date each month.

How can I withdraw/redeem my investment in ICICI Prudential FMCG Fund?

You can redeem through Allvest platform by selecting the fund and choosing partial or full redemption. Funds are typically credited to your account within 2-3 working days.