Investment Objective and Approach

The scheme seeks long term capital appreciation by investing atleast 80% of its net assets in equity/equity related instruments of the companies that are likely to benefit directly or indirectly from the domestic consumption led demand.

The fund has a focussed approach to investing in leaders or potential leaders that are likely to benefit directly or indirectly from domestic consumption led demand. It is well diversified across key segments like Consumer Non-Durables, Media & Entertainment, Automobile, Healthcare Services, Pharmaceuticals, etc., driven by relative attractiveness of Opportunities and Valuations.

The fund has a flexi cap structure, allowing it to participate across market caps. Strong business model that allows for good ROE generation will be the primary basis for investment. Businesses with focus on sustainable profitable growth will be the core components of the investment universe.

Fund Managers

Sailesh Raj Bhan is the current fund manager of Nippon India Consumption Fund. Mr. Sailesh Raj Bhan is President & CIO – Equity Investments at Nippon India Mutual Fund. He has over 27 years of experience in Indian Equity Markets with over 19 years at Nippon Life India ​​Asset Management Limited.

An MBA in Finance and CFA by qualification, he has been managing multiple flagship funds namely, Nippon India Large Cap Fund, Nippon India Multi Cap Fund& Nippon India Pharma Fund for over 15 years. Mr. Bhan is an MBA (Finance) and CFA. Prior to joining Nippon India Mutual Fund, he has worked with Emkay Share & Stock Broker Pvt. Ltd, Shah & Sequeira Invst. Pvt. Ltd, ICFAI- Securities Research Center Analyst - Equity Research.

Explaining the reasons behind the fund's success, Sailesh Raj Bhan, CIO - Equity Investments at Nippon India Mutual Fund, attributed it to "avoiding excessive risks" and focusing on sectors that gave "meaningful returns and outperformed the benchmark".

About the Fund House (AMC)

Nippon India Mutual Funds (formerly Reliance Mutual Fund) is one of the leading asset management companies in India. It manages assets across managed accounts, mutual funds, pension funds, alternative investments, and offshore funds. Nippon India Mutual Fund's (NIMF) asset manager is Nippon Life India Asset Management Limited (NAM India).

NAM India's promoters are Reliance Capital Limited and Nippon Life Insurance Company that hold 75.93% of its total issued and paid-up equity share capital. Reliance Capital Limited is one of India's topmost RBI registered Non-Banking Finance Company and has its business interests in asset management, life insurance, general insurance, stockbroking and other activities in the financial sector.

Nippon Mutual Funds manage assets worth Rs. 431308 crores. Currently, the range of Nippon mutual funds schemes includes 52 equity, 266 debt, and 40 balanced funds. The company is led by its CEO Sundeep Sikka.

Nippon Life India Asset Management Limited works as an investment management firm. The Company provides services like portfolio management, mutual fund investment, financial planning, and advisory services to individuals, institutions, trusts, and private funds.

Nippon Life Insurance Company (NLI) is Japan's one of the leading private life insurance company that offers a wide range of financial/traditional insurance products. The asset management operations in Asia are carried out by NLI, through its subsidiary Nissay Asset Management Corporation ("Nissay"), which manages assets globally.

Should I Invest in Nippon India Consumption Fund?

This fund is suitable for investors who:

- Believe in India's domestic consumption growth story

- Seek long-term capital appreciation over a 5+ year investment horizon

- Are comfortable with high-risk equity investments

- Want exposure to consumption-driven companies across sectors

Key Financial Highlights:

- AUM: ₹2,664.13 crore as per latest data

- Expense Ratio: 0.55%

- CAGR since inception (January 2013): 14.94%

- 5-year annualised return: 22.78% as of 17-Aug-2025

- Risk Level: Very High risk as per SEBI's Riskometer

- Exit Load: 1% if redeemed within 1 month

Investment Considerations:

- Minimum SIP Investment: ₹100

- Minimum Lumpsum Investment: ₹5,000

- The fund's flexi-cap approach allows exposure across market capitalizations

- Strong fund manager with proven track record in equity investments

FAQs

What is today's NAV of Nippon India Consumption Fund?

The latest NAV of Nippon India Consumption Fund as of Aug 20, 2025, is ₹230.76. The NAV is updated daily based on market conditions.

What is the AUM of Nippon India Consumption Fund?

The Assets Under Management (AUM) of Nippon India Consumption Fund is ₹2,664.13 crore as per the latest available data.

What is the expense ratio of Nippon India Consumption Fund?

The expense ratio of Nippon India Consumption Fund is 0.55% for the direct plan, which covers the annual fund management charges.

What are the returns of Nippon India Consumption Fund since inception?

The fund has delivered a CAGR of 14.94% since its inception in January 2013, demonstrating consistent long-term performance.

What is the minimum SIP amount to invest in Nippon India Consumption Fund?

The minimum SIP amount for Nippon India Consumption Fund is ₹100, making it accessible for small investors to start their investment journey.

How do I invest in Nippon India Consumption Fund?

You can invest through Allvest platform easily. Simply log in to your Allvest account, search for the fund, select SIP or lump sum option, enter the amount, and complete the investment process.

How to start a SIP in Nippon India Consumption Fund?

Through Allvest, you can start a SIP by selecting the fund, choosing "Start SIP" option, entering your preferred SIP amount (minimum ₹100), selecting the investment date, and setting up auto-debit instructions.

How do I automate an SIP in Nippon India Consumption Fund?

You can automate your SIP through Allvest by setting up a bank mandate or UPI autopay during the SIP setup process, ensuring seamless monthly investments without manual intervention.

How can I withdraw/redeem my investment in Nippon India Consumption Fund?

Go to the 'Investments' section and click on the mutual fund scheme you want to withdraw. Enter the amount you want to withdraw and tap the 'Withdraw' button. You will receive your funds within three working days of placing the order.