Company Overview

Creative Eye Ltd, incorporated in 1986 and based in Mumbai, India, is an integrated media and entertainment conglomerate primarily engaged in the production and sale of television content. Promoted by Dheeraj Kumar Kocchhar and Zuby Kochhar, the company began its journey as a private sector entity in 1986 and transitioned into a public limited company in 1996. Creative Eye is listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE), with its stock symbol being CREATIVEYE and BSE code 532392. The company's website is www.creativeeye.com. Dheeraj Kumar serves as the Chairman and Managing Director, with Khushbu G Shah as the Company Secretary.

Business Operations and Content Portfolio

Creative Eye Limited specializes in the production and sale of television content, encompassing television serials, movies, and promotional content. The company also engages in the licensing of TV serial rights. It operates in both commissioned and sponsorship programming production, with its programmes being telecast on Doordarshan and various satellite channels.

Founded by producing content for Doordarshan in 1986, Creative Eye gained recognition with early serials like "Kahan Gaye Woh Log," "Adalat," and "Om Namah Shivay." The company has since diversified its operations beyond traditional television production. This diversification includes venturing into sports programming through a consortium involved in marketing and selling commercial time for sports events. Creative Eye has expanded its genre offerings for major satellite channels, in addition to its continued production for Doordarshan.

Adapting to market dynamics, the company shifted its focus from Doordarshan to satellite channels. In November 2017, it launched the comedy serial "Deewane Anjaane" on Zee's Big Magic Channel, which, despite good TRP performance, was discontinued in March 2018 due to the channel's closure of fiction programming. Subsequently, it launched the fiction family drama "Ishq Subhan Allah" on Zee TV Channel in March 2018.

Financial Performance and Market Position

Creative Eye Ltd reports a market capitalization of ₹12.9 Crore as of April 2025, though figures can vary across sources. The company's financial performance indicates challenging metrics, with an operating revenue of ₹1.88 Crore on a trailing 12-month basis. This is accompanied by an annual revenue de-growth of -65%, a pre-tax margin of -549%, and a Return on Equity (ROE) of -12%, all of which require significant improvement. The company has also delivered a poor sales growth of -56.1% over the past five years.

Recent financial data highlights struggles: Earnings (TTM) are ₹-0.37 Crore, Cash Flow from Operations (CFO) is ₹-7.44 Crore, EBITDA is ₹-20.65 Crore, and Net Profit is ₹-13.36 Crore for the trailing twelve months. The net income for the last quarter was ₹-7.96 Million, a significant decrease of -274.63% compared to ₹4.56 Million in the preceding quarter.

Key Financial Metrics

- Market Capitalization: ₹12.9 Crore (as of April 2025)

- Operating Revenue (TTM): ₹1.88 Crore

- Annual Revenue Growth (TTM): -65%

- Pre-tax Margin (TTM): -549%

- ROE (TTM): -12%

- Sales Growth (5 Years): -56.1%

- Net Profit (TTM): ₹-13.36 Crore

- Net Income (Last Quarter): ₹-7.96 Million

Stock Performance and Valuation Metrics

The 52-week high for Creative Eye Ltd's share price is ₹11.10, with a 52-week low of ₹5.26. The stock reached its all-time high of ₹65.75 on December 20, 2000, and its all-time low of ₹1.20 on October 22, 2019.

The stock has experienced significant volatility. Its past 1-year return was 87.5%, and over the last 3 years, the share price moved up by 121.32% on BSE. In the most recent month, the share price increased by 28.20% on BSE.

Current valuation metrics include a Price-to-Earnings (PE) ratio of -8.54 and a Price-to-Book (PB) ratio of 0.62. The CREATIVEYE stock exhibits 3.04% volatility with a beta coefficient of 0.35.

Shareholding Pattern and Corporate Structure

Promoter holding in Creative Eye Ltd has remained stable, standing at 56.3% as of March 2025, consistent with June 2024 figures, indicating sustained promoter confidence. The promoters, Deeraj Kumar Kochhar and Zuby Kochhar, bring substantial expertise in film and television production. As of May 1, 2025, the company has 9 employees. The company's balance sheet is managed to support stable earnings growth across business cycles, despite current operational challenges.

Industry Position and Peer Comparison

Creative Eye Ltd operates in the entertainment and media industry, focusing on television content production and distribution. Its top peers in the Media sector include Cyber Media Ind, Radaan Media., V R Films & Stud, Hathway Bhawani, BGIL Films & Tec, and Vision Cinemas.

From an O'Neil Methodology perspective, the stock has an EPS Rank of 30 (POOR), RS Rating of 64 (FAIR), Buyer Demand at C+, Group Rank of 146 (Leisure-Movies & Related - POOR), and a Master Score of D.

The company continues to navigate the evolving landscape of television and digital content, maintaining its position as an established player in the Indian entertainment industry. It is important to note that this is a thinly traded stock. Creative Eye's long-standing presence since 1986 and its experience in content production provide a foundation for potential recovery, though current financial metrics underscore the need for strategic restructuring and operational improvements.