Company Overview

Dangee Dums Limited was originally incorporated on August 13, 2010, as "Aromen Hospitality Private Limited." The company underwent several name changes before becoming "Dangee Dums Private Limited" on June 30, 2017, and finally converting to a public limited company as "Dangee Dums Limited" on August 24, 2017. The company is engaged in the business of manufacturing and trading of bakery and confectionery products.

The initial promoters of the company were Mr. Mrudang Drashan Jambusaria and Nirman Infracon Pvt. Ltd. with an aim of running a business of cakes, chocolates and desserts. The company started its commercial activities under the brand 'Dangee Dums' in 2011 and opened its first retail outlet at Panjarapole, Ahmedabad. Dangee Dums Limited was incorporated in 2010 and is based in Ahmedabad, India.

Business Operations and Store Network

The company currently operates through 43 COCO (Company Owned Company Operated) stores across 3 formats: approximately 3 stores (Panjarapole, Shyamal and Bopal) in Ahmedabad are in the Dangee Dums Yums format, 1 store in the Dangee Dums Gourmet (Shyamal), and 39 are regular cakery format stores. The brand is present in 4 cities with 36 stores in Ahmedabad, 4 stores in Baroda, 2 stores in Anand and 1 store in Gandhinagar.

The company operates across 2 main formats: the regular Dangee Dums stores (300 square feet) which is a cakery format, and Dangee Dums Yums (1200 square feet+) which is a dessert café format. The company owns a manufacturing facility at Piplaj, spread approximately 25,000 square feet. In addition to its own stores, Dangee Dums is also present on third-party food delivery platforms.

Product Portfolio

The company's products include cakes, hamper pastry, ice cream, chocolates, cookies, cupcakes, beverages and savories, as well as pastries, baked treats, party kits, hampers, kharis, cream rolls, puddings, sandwiches, chips, snacks, and ready-to-eat food. The company indulged into a venture of chocolate business, bringing forward one of the finest couverture chocolates sourced from Belgium.

In the year 2020-21, the company introduced a new category of product in its bucket i.e., bread, which includes all types of breads. It launched products in chocolate, cookies and khari through Consumer Products Group (CPG) vertical. The company introduced a new category of product in its bucket i.e., Jain Puff in 2023.

Financial Performance

As of the latest available financial data, Dangee Dums has a market cap of ₹74.8 crores and revenue of ₹26.8 crores with a loss of ₹0.52 crores. On a consolidated basis, Dangee Dums Ltd reported a profit of Rs 0.15 crore on a total income of Rs 7.71 crore for the quarter ended December 2024.

Key financial metrics include:

- Operating Revenue: Rs. 26.33 Cr. on a trailing 12-month basis

- Annual Revenue Growth: -1% (needs improvement)

- Return on Equity (ROE): -5% (needs improvement)

- Debt to Equity Ratio: 10% (signals a healthy balance sheet)

- Quarterly Sales (Dec 2024 vs Dec 2023): Sales rose 10.00% to Rs 7.59 crore as against Rs 6.90 crore during the previous quarter ended December 2023.

Shareholding Pattern

Promoter holding in Dangee Dums Ltd has gone down to 55.68% as of December 2024 from 64.45% as of March 2024. This indicates a reduction in promoter stake over the financial year.

Stock Performance

The company's 52-week high share price is ₹10.35 and 52-week low share price is ₹4.05. Over the past 6 months, the Dangee Dums share price has decreased by 30.57% and in the last one year, it has decreased by 36.55%. The company has delivered a poor sales growth of -5.36% over the past five years.

Business Expansion and Strategy

The company started franchising its brand under FOFO model (Franchisee Owned Franchisee Operated) and FOCO (Franchisee Owned Company Operated) model. The company renovated more than 18 stores into bigger sizes and increased its trading item sales. In August 2018, the company came up with a Public Issue of 27,12,000 Equity Shares by raising equity funds from the public aggregating ₹20.06 Crores.

The company has evolved from a single store operation to a multi-city presence, focusing on expanding its retail footprint while diversifying its product portfolio to cater to changing consumer preferences in the bakery and confectionery segment.