Company Overview

Maxposure Limited was incorporated on August 17, 2006, as `Maxposure Media Group India Private Limited`, a Private Limited Company registered with the Registrar of Companies in Delhi and Haryana. Subsequently, the company's name was changed to `Maxposure Private Limited` on October 26, 2023. It was then converted into a Public Limited Company, receiving a fresh Certificate of Incorporation dated November 3, 2023, from the Registrar of Companies, Delhi. Consequently, the company's name was changed to `Maxposure Limited`.

Maxposure is a diverse new-age media and entertainment company offering 360-degree services across multiple distribution platforms. The Company operates within the media and entertainment industry, with services including, but not limited to, in-flight entertainment, content marketing, technology, and advertising. Maxposure Ltd. has a special focus on the aviation market. The company conducts its business through its Inflight Entertainment, Content Marketing, Technology, and Advertising segments.

The company stands as a pioneering force in the aviation-focused media landscape, providing comprehensive solutions across four key business verticals. The Inflight Entertainment segment offers one-stop solutions for all inflight entertainment needs of an airline, aligning with the latest market trends to enhance customer experience on board. The Content Marketing segment builds creative stories around brands to enhance their Return on Investment (ROI). The Advertising segment enables its clients to monetize their marketing collateral and generate revenues, acting as a differentiator compared to other players in their respective markets.

Market Position and Trading Information

As of July 18, 2025, 03:59 PM, the market capitalization of Maxposure Ltd stood at ₹139.63 Cr. The stock trades on the National Stock Exchange (NSE) under the symbol MAXPOSURE.

- Latest PE Ratio: 16.42 (as of Jul 18, 2025)

- Latest PB Ratio: 0.54 (as of Jul 18, 2025)

- 52-Week High: ₹139.00

- 52-Week Low: ₹49.60

The company has experienced significant volatility in its stock performance. Over the past 6 months, the Maxposure share price has decreased by 31.4%, and in the last year, it has decreased by 32.75%. This decline reflects broader market conditions and sector-specific challenges faced by media and entertainment companies.

Financial Performance

#### Recent Financial Highlights

Maxposure Limited, a pioneering force in the new-age media and entertainment sector with a distinct focus on the aviation market, has announced its financial results for the fiscal year 2024, showcasing strong growth. The company's annual performance highlights include a doubling of year-on-year (YOY) net profit and a significant 49% increase in revenue compared to the previous fiscal year.

- Revenue (FY 2024): Approximately ₹53.90 Cr

- Profit (FY 2024): Approximately ₹8.38 Cr

#### Key Financial Metrics for FY 2024:

- Net Profit Surge: Achieved a notable 104% increase compared to the previous fiscal year.

- Revenue Growth: Recorded a healthy 49% increase for FY24, demonstrating sustained business expansion and customer demand.

- Current PE Ratio: 15.29

- ROCE (FY ending March 2023-2025): Averaged 18.9%, with a median of 19.8%.

- EBITDA: ₹110.35 Million

- Current EBITDA Margin: 22.66%

Business Operations and Client Portfolio

Maxposure has established itself as a comprehensive service provider in the media and entertainment sector, with a particular focus on aviation clients. Maxposure Limited has been associated with aviation and travel industry leaders, including IndiGo, Air India, Gulf Air, Air Arabia, Incredible India, Madhya Pradesh Tourism Board, Ministry of External Affairs, Oberoi Hotels and Resorts, and The Taj Group of Hotels, among others.

The company's technological innovation is exemplified through its proprietary solutions. It has developed a Wireless Streaming Server (WMS) known as AeroHub WMS, which enables approximately 100 devices (phones, tablets, laptops) to stream content onboard aircraft at high speed.

#### Recent Business Developments

The company continues to expand its technological capabilities and client partnerships:

- July 15, 2025: Maxposure's AeroHub partners with Air Europa to deploy 80 portable IFE units on 40 Boeing 737 MAX aircraft.

- July 17, 2025: Neutral Digital creates 3D animation for SAS's new Mumbai route, enhancing Maxposure's global aviation branding.

- Government Contracts: The company has also secured prestigious government contracts, including winning a social media project to promote the Global India Quiz by the Ministry of External Affairs, Government of India.

IPO Performance and Market Debut

Maxposure Limited's Initial Public Offering (IPO) emerged as one of the most subscribed IPOs of its year, receiving an overwhelming response from investors. The IPO was oversubscribed by a staggering 987 times, underscoring market confidence in the company's prospects and offerings. Upon listing, Maxposure's shares debuted on the NSE at a remarkable premium of 339% above the IPO price. This exceptional market debut signifies strong investor enthusiasm and highlights Maxposure's market position and growth potential.

Shareholding Pattern

- Promoter Holding: 61.6% (as per the latest available data). Promoter holding in Maxposure Ltd has decreased to 61.56% as of September 2024 from 84.32% as of January 2024. This reduction is likely attributed to the public offering and subsequent dilution.

Leadership and Management

The key management includes Prakash Johari as Chairman and Sakshi Mishra as Company Secretary for Maxposure Ltd. The company benefits from experienced leadership with a strong background in media and entertainment industry operations.

Dividend Policy

Maxposure does not currently pay any regular dividends, which implies that it has been reinvesting all of its profits back into the business. Although the company is reporting consistent profits, it is not distributing dividends. This strategy indicates the company's focus on growth and expansion rather than immediate shareholder returns.

Investment Considerations

The company operates in a specialized niche within the media and entertainment sector, focusing primarily on aviation-related services. While this offers competitive advantages and barriers to entry, it also exposes the company to the cyclical nature of the aviation industry. The strong financial performance in FY2024, combined with the successful IPO reception, demonstrates market confidence in the company's growth trajectory and business model.

However, investors should note the recent stock price volatility and consider the company's exposure to the aviation sector, which can be influenced by various external factors, including travel patterns, airline industry health, and broader economic conditions.