Business Profile and Operations

Veritaas Advertising Limited is an integrated advertising agency offering 360-degree services across multiple platforms, providing a premium ecosystem and comprehensive advertising solutions platform for advertising media services. The company was incorporated on July 31, 2018, initially as Veritaas Advertising Private Limited and later converted to a Public Limited Company in February 2024. The company went public through an IPO on NSE SME, with shares listed on May 21, 2024.

The company's expansive reach extends to West Bengal, Guwahati, Shillong, Delhi, Mumbai, and Pune, marking it as one of the few media-owning marketing and advertising agencies specializing in Brand Strategy, Events, and Outdoor (OOH) Media services. Their comprehensive service portfolio includes various advertisement modes like police booth hoardings, newspaper insertions, brochures, and display of outdoor hoardings, among others. The company operates and advertises in police booths and outdoor hoardings which reduces their dependence on third parties and enables greater control over their advertising inventory.

Service Portfolio and Market Presence

Veritaas Advertising's offerings include creating brand presence, increasing brand reach and visibility, enhancing brand recall and goodwill, engaging with targeted customers, and boosting sales and conversions, with a prestigious client base featuring brands like TVS, Honda, Ultratech Cement, and ITC Limited. The company functions as a 360-degree advertising agency that helps run advertising campaigns across multiple platforms, offering strategy, design, content creation, media buying, and printing services all under one roof.

The company maintains a national presence with offices in Delhi, Kolkata, and Guwahati, serving clients across industries while also opening a new office in Mumbai. With a range of services, it has built a diverse client base across industries and locations, serving companies in sectors like FMCG, IT, real estate, construction, electronics, and education, with an integrated approach and successful track record that has established a strong client portfolio across India.

Financial Performance and Market Metrics

As per the latest financial data, the company reported revenue of ₹12.6 crores and profit of ₹1.74 crores. The company's profit performance shows some oscillation, with profit of ₹1.48 crores for TTM, ₹1.7 crores for March 2024, and ₹0.43 crores for March 2023. The company's financial position shows improvement with the latest net debt being negative at -₹0.27 crores as of March 2025, indicating a net cash position.

Key financial metrics as of recent dates include:

• Market Capitalisation: ₹38 crores (as of December 2024)

• P/E Ratio: 21.76

• P/B Ratio: 3.05

• One-Year Return: -55.21%

• One-Month Return: -10.68%

• Revenue (Latest): ₹12.6 Crores

• Profit (Latest): ₹1.74 Crores

• Net Debt: -₹0.27 Crores (as of March 2025)

Stock Performance and Trading Information

The stock has touched a 52-week high of ₹288.75 while the 52-week low stands at ₹64.20. The stock is listed on NSE SME under the symbol VERITAAS and provides regular updates on company news, financial reports, and market performance. As of January 31, 2024, the company had 71 employees on its payroll.

Leadership and Corporate Governance

The company's management team includes Debojyoti Banerjee as Chairman and Managing Director, and Mahima Khandelwal as Company Secretary and Compliance Officer. The promoter holding in the company has decreased from 88.74% in May 2024 to 65.36% as of September 2024. The company is exempt from SEBI corporate governance norms under SME listing criteria for Q4 FY25.

Growth Strategy and Capital Utilization

The company utilized IPO proceeds for expansion plans including setting up additional police booths in West Bengal, Assam, Maharashtra, and Delhi, and installing traffic signal point displays (Pole Kiosks) in Kolkata, Mumbai, and Pune to enhance brand recall and visibility. The remaining funds are being utilized for general corporate purposes, including strategic initiatives, procurement, brand strengthening, and meeting ongoing corporate needs in compliance with regulatory requirements.

The company's strategic advantages include a fully integrated service portfolio delivering result-oriented solutions, strategic geographical presence in key markets enabling access to diverse consumer demographics, and a diverse customer base across various industries showcasing adaptability and expertise in catering to different market segments.