Company Overview

The Clorox Company, founded in 1913 and headquartered in Oakland, California, stands as one of America's most established consumer products manufacturers. As of 2024, the Oakland, California-based company had approximately 8,000 employees worldwide.

Business Operations and Brand Portfolio

Clorox operates through four distinct segments, offering a wide array of products that are household names:

Health and Wellness Segment:

This segment encompasses home care cleaning and disinfecting products, bleach, clog removers, and laundry additives, primarily marketed under brands such as Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409. It also includes professional cleaning and disinfecting solutions under the CloroxPro and Clorox Healthcare brands.

Household Segment:

The Household segment focuses on cat litter products (Fresh Step, Scoop Away), bags and wraps (Glad), and grilling products (Kingsford) in the United States.

Lifestyle Segment:

This segment comprises food, natural personal care products, and water-filtration products sold in the United States, including the widely recognized Brita water filtration systems and Burt's Bees natural personal care products.

International Operations:

Globally, the International segment provides a diverse range of products including laundry additives, home care items, bags and wraps, cat litter, water-filtration systems, professional cleaning and disinfecting products, natural personal care items, food products, grilling items, and digestive health products. Key international brands include Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux, and Fresh Step.

Financial Performance and Market Position

The Clorox Company has demonstrated resilience, particularly in its ability to recover from significant operational challenges. The company's market capitalization places it firmly in the large capitalization category.

Fiscal Year 2025 Results:

- Total Revenue for the twelve months ending June 30, 2025, was $7.104 billion, representing a modest increase of 0.16% year-over-year.

- Earnings for the fiscal year 2025 reached $810.00 million, an substantial increase of 189.29% compared to the previous year.

Quarterly Performance Highlights:

- Q4 FY25 (ending June 30, 2025): Reported revenue of $1.99 billion, showing a strong quarterly growth of 4.47%.

- Q3 FY25: Net sales saw a decrease of 8% to $1.67 billion. This was primarily influenced by the divestitures of the VMS and Argentina businesses.

- Q2 FY25: Net sales declined by 15% to $1.69 billion, contrasting with a significant 16% net sales increase in the same quarter of the prior year.

- Q1 FY25: Experienced a robust increase in net sales by 27% to $1.76 billion, a notable rebound from a 20% net sales decrease in the year-ago quarter.

Key Financial Metrics

- Market Cap (intraday): $15.593 billion (as of September 2025)

- PE Ratio (TTM): 22.71

- EPS (TTM): 5.57

- Forward Dividend & Yield: 4.88 (4.06%)

- Beta (5Y Monthly): 0.53

Business Operations and Distribution

Clorox's distribution network is extensive, reaching consumers through mass retailers, grocery outlets, warehouse clubs, dollar stores, home hardware centers, drug, pet, and military stores. The company also leverages third-party and owned e-commerce channels, as well as a direct sales force. Over 80% of Clorox's sales are generated within its home market in the United States.

Recovery and Resilience

The company faced significant operational disruption following a cybersecurity attack in August 2023. This incident led to widespread issues, including delays in order processing and product availability. However, Clorox has demonstrated strong resilience in its recovery efforts, with recent quarterly results indicating a successful overcoming of these past impacts.

Corporate Initiatives and Sustainability

The Clorox Company remains committed to driving innovation and advancing its sustainability goals. A notable achievement is the attainment of zero-waste-to-landfill (ZWtL) status at its litter manufacturing plant in Martinsburg, West Virginia. This milestone underscores the company's progress towards its broader objective of achieving ZWtL in 100% of its global facilities where infrastructure permits by 2030.

Dividend History and Shareholder Value

The Clorox Company is recognized for its consistent return of value to shareholders and is nearing the prestigious Dividend King title, awarded to companies with 50 consecutive years of dividend increases. In line with this commitment, the company recently increased its quarterly dividend. In July 2025, the board declared an increase to the quarterly dividend from $1.22 to $1.24 per share.

The Clorox Company continues to navigate market dynamics while solidifying its position as a leading manufacturer of essential consumer products. Its strong brand portfolio, established market presence, and commitment to shareholder value position it for sustained success.