Affle 3i Limited, incorporated in 1994, is a global technology company that operates a proprietary consumer intelligence platform transforming ads into personalized recommendations. The company helps marketers effectively identify, engage, acquire and drive transactions with their potential and existing users through mobile advertising. Headquartered in Singapore with offices in India, the US, UK, Japan, and Malaysia, Affle has established itself as a significant player in the digital advertising ecosystem.
Affle 3i Limited started its business in 2006 and successfully completed its IPO in India on August 8, 2019, now trading on both BSE (542752) and NSE (AFFLE). The company has evolved from its origins as Tejus Securities Private Limited to become a leading mobile marketing and advertising technology firm with a global footprint.
Affle operates a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant mobile advertising, with a reach across 3.4+ billion connected devices. The company's platform aims to enhance returns on marketing investment through contextual mobile ads while reducing digital ad fraud.
The company operates through two primary segments: the Consumer Platform and the Enterprise Platform. The Consumer Platform delivers consumer recommendations and conversions through relevant mobile advertising, while the Enterprise Platform offers digital transformation services to build audience-centric digital assets. The user acquisition and engagement solutions help applications, businesses, and brands to advertise, discover, and re-engage their valuable customers.
Affle is a global technology company with a proprietary consumer intelligence platform that transforms ads into personalized recommendations, driving high ROI for marketers. The company has been focusing on innovation through its Affle2.0 strategy, emphasizing verticalization and vernacular capabilities to deliver hyper-personalized customer suggestions and deeper insights across consumer segments.
Recently, Affle was granted its 14th patent for an AI-based ad fraud detection system enhancing digital ad conversions, strengthening its intellectual property portfolio and competitive position in the adtech ecosystem. The company has been implementing innovations like Opticks AI to enhance consumer engagement through hyper-personalized advertising.
Affle 3i Limited achieved impressive revenue growth of 23% year-on-year and PAT growth of 28.5% year-on-year for FY 2025, exceeding its performance targets in Q4 FY 2025 with the highest quarterly revenue run rate, EBITDA, PAT, and CPCU conversions to date.
- Revenue: ₹22,663 million for FY 2025, a 23.0% year-on-year increase
- PAT: ₹3,819 million for FY 2025, a 28.5% year-on-year increase
- EBITDA: ₹4,832 million for FY 2025, a 34.2% year-on-year growth with a margin of 21.3%
- Operating Cash Flow: ₹4,260 million for FY 2025, a 62.4% year-on-year growth
- Q4 Revenue: ₹6,023 million, a 19% year-on-year growth
- Q4 Net Profit: ₹103.07 crore
- Q4 EBITDA: ₹1,340 million, a 36.7% year-on-year increase with a margin of 22.2%
The company has delivered strong profit growth of 42.3% CAGR over the last 5 years, demonstrating consistent financial performance and operational efficiency.
Affle 3i Limited has a market capitalization of ₹27,945.80 crore as of July 10, 2025. The company's valuation metrics reflect its growth trajectory and market position in the digital advertising space.
- P/E Ratio: 73.18
- P/B Ratio: 11.19
- 52-week high: ₹2,080 and 52-week low: ₹1,246
The promoters of Affle 3i Ltd are Affle Holdings Pte Ltd and AGPL Pte Ltd, who collectively own 55.02% of the total equity. Affle Holdings is the Singapore-based promoter of Affle 3i, and its investors include Microsoft and Bennett Coleman & Company (BCCL) among others. The company has no promoter pledging, indicating a strong governance structure.
The company aims for 20% plus growth in FY26, driven by broad-based growth across all regions and verticals. Affle is strategically focusing on operational efficiencies, maintaining employee costs at around 10% of sales while optimizing marketing expenses to support projected growth.
The strong growth in developed markets was attributed to positive momentum from aggressive sales efforts and new customer acquisitions. The company is well-positioned to leverage strategic partnerships and its performance-oriented business model to navigate market challenges while maintaining its growth trajectory.
With its robust patent portfolio, innovative AI-driven solutions, and strong financial performance, Affle 3i Limited continues to strengthen its position as a leading player in the global mobile advertising technology sector.
