Bajaj Consumer Care Limited is one of the top companies in India dealing in Fast Moving Consumer Goods (FMCG). The company is engaged in the business of cosmetics, toiletries, and other personal care products, with a presence in both domestic and international markets.
A part of the prestigious Bajaj Group, founded by Mr. Jamunalal Bajaj in 1930, the company has its headquarters in Udaipur, Rajasthan. Bajaj Consumer Care Limited was initially established as Bhaumik Agro Products Pvt Ltd on April 25, 2006, as a Private Limited Company. It became a public company in 2010 and is listed on the National Stock Exchange as BAJAJCON and the Bombay Stock Exchange under the code 533229.
The company has undergone significant corporate restructuring over the years. Formerly known as Bajaj Corp Limited, it changed its name to Bajaj Consumer Care Limited in January 2019. Recent corporate developments include the appointment of Naveen Pandey as MD from July 1, changes in Head-Finance, and an increase in the RSU option pool to 12.38 lakh.
The hair care segment is led by its flagship product, Bajaj Almond Drops Hair Oil (ADHO) — a premium, non-sticky oil that commands strong brand recognition. The Almond Drops brand has diversified into shampoos, conditioners, serums, and a cooling variant. Other products in this segment include Ayurvedic and functional oils like Brahmi Amla, Amla Aloe Vera, Sarson Amla, and Coco Onion.
Their 100% Pure Coconut Oil has shown notable growth (19% in FY25), capturing a 2% all-India market share, with 6–10% shares in key states. The comprehensive range of hair products includes Bajaj Almond Drops, Bajaj 100% Pure Coconut Oil, Bajaj Coco Onion Non-Sticky Hair Oil, Bajaj Amla Aloevera Hair Oil, Bajaj Brahmi Amla Ayurvedic Hair Oil, New Bajaj Sarson Amla Hair Oil, Natyv Soul, Bajaj 100% Pure, Bajaj Jasmine, Bajaj Zero Grey, and Bajaj Cool Almond Drops.
Under the Bajaj Nomarks brand name, the company offers face scrub, face wash, hand sanitizer, soap, cream, and face serum. The Natyv Soul brand includes hair masque, hair oil, argan oil, and hair serum. Additionally, Bajaj Consumer Care provides Bajaj multipurpose sanitizer and other consumer care products under the Bajaj Gulab Jal, Bajaj 100% Pure Henna, Sarson Amla, Brahmi Amla, and Amla Aloe Vera brands.
The company's distribution outlets are classified into two main parts:
- General Trade: Includes general retail stores and local corner shops.
- Organized Trade: Encompasses large retail outlets as well as e-commerce platforms.
- Market Capitalization: ₹2,962 Crore (as of March 2025, also cited as ₹3,154 Crore)
- Revenue: ₹949.75 Crore (FY2024-25)
- Profit: ₹125.26 Crore (FY2024-25)
- Promoter Holding: 40.95% (as of Mar 2025, up from 39.30% in Jun 2024)
- Dividend Yield: 4.79% (based on ₹3 dividend declared in Dec 2023 quarter)
For the Quarter Ended March 2025:
- Net profit declined by 12.93% to ₹30.98 crore, compared to ₹35.58 crore in March 2024.
- Sales rose by 5.34% to ₹246.73 crore, compared to ₹234.23 crore in March 2024.
For the Full Year Ended March 2025:
- Net profit declined by 19.41% to ₹125.26 crore, compared to ₹155.43 crore in FY2024.
- Sales declined by 1.88% to ₹949.75 crore, compared to ₹967.98 crore in FY2024.
For the Quarter Ended December 2024:
- Net profit declined by 30.37% to ₹25.31 crore, compared to ₹36.35 crore in December 2023.
- Sales declined by 2.40% to ₹230.70 crore, compared to ₹236.38 crore in December 2023.
Bajaj Consumer Care completed the acquisition of 51% of Vishal Personal Care for INR 61.18 Cr, making it a 100% subsidiary. The company completed the acquisition of tranche-2 shares, making the target company a fully owned subsidiary.
The Annual Secretarial Compliance Report confirms full regulatory compliance for the FY ended March 31, 2025. The company is appealing a CGST tax demand of Rs 2.9 Cr and a penalty of Rs 2.8 Cr for alleged GST mismatch.
- Debt Status: The company has reduced debt and is almost debt-free, strengthening its financial position.
- Sales Growth: The company has delivered a poor sales growth of 2.51% over the past five years.
- Working Capital Days: Working capital days have increased from 54.9 days to 150 days, indicating a potential shift in operational efficiency.
- 52-Week High: ₹288.70
- 52-Week Low: ₹151.95
- 3-Year Performance: Bajaj Consumer Care Ltd share price moved up by 53.16% on BSE over the last three years.
Bajaj Consumer Care faces headwinds from sluggish demand in the FMCG sector, reflected in declining sales and profit margins. However, the strong brand equity of Bajaj Almond Drops Hair Oil and the growing coconut oil segment present opportunities for recovery. The company's debt-free status and strategic acquisitions like Vishal Personal Care demonstrate its commitment to expanding market presence and product portfolio diversification, positioning it for potential future growth despite current sector challenges.
