Incorporated in 1994, Balaji Telefilms Ltd is in the business of production of TV content, Films, event business, B2C and B2B digital content business and operates a SVOD, OTT platform, etc. BTL is one of India's leading entertainment companies operating across television, movie and digital content production. It is amongst the largest content production houses in Asia and Middle East and has established itself as a dominant force in the Indian entertainment industry.
The company was founded by Ekta Ravi Kapoor and Shobha Ravi Kapoor and is currently chaired by Jeetendra Kapoor. Balaji was incorporated as a public limited company on 29 February 2000, and its name was changed to 'Balaji Telefilms Ltd' on 19 April 2000. The company went public with a public issue of 28,00,000 equity shares of ₹10 each at a premium of ₹120 aggregating ₹36.40 crore.
Balaji Telefilms operates through three primary segments that drive its revenue generation and market presence. Its segments include Commissioned Programmes, Films and Digital. The Commissioned Programmes segment is engaged in the sale of television serials to channels. The Films segment is engaged in the business of production and/or distribution of motion pictures and films. The Digital segment is engaged in the subscription-based sale of digital content.
The company has diversified its content portfolio significantly over the years. It has programs across genres such as sitcoms, soaps, game shows, fantasy/adventure, suspense/thriller, and children shows, in Hindi and regional languages. It produces and distributes television content and films primarily in Hindi; and motion pictures and films; as well as produces reality shows and events.
Balaji Telefilms has revolutionized Indian television with its iconic productions. The company has produced some very popular television serials in the country including the famous K Series of daily soaps such as *Kyunki Saas Bhi Kabhi Bahu Thi*, *Kahaani Ghar Ghar Ki*, *Kasautii Zindagii Kay*, *Naagin 1* to *Naagin 6*, etc. Amongst current slate, *Kundali Bhagya*, *Kumkum Bhagya*, *Bhagya Lakshmi* and *Yeh Hai Chahatein* are very famous in India today.
One of the company's most successful ventures has been the *Naagin* series. In 2015, Balaji Telefilms produced a finite series, *Naagin*, which became the most-viewed show on Indian television since its inception. The show won multiple awards and returned for its second and third season, which also generated high ratings.
The company has expanded beyond television into film production and digital content. Besides just providing content, Balaji Telefilms has diversified its business into producing small-budget movies with *Kya Kool Hain Hum* being the first one. For its film-related business, the company established a subsidiary in March 2007 – Balaji Motion Pictures Ltd.
In the digital space, ALTBalaji – an on-demand video content app launched by Balaji Telefilms Limited in April 2017 and ALTT, the Company's flagship OTT platform, offers a diverse range of subscription-based video-on-demand services. Balaji Telefilms also owns Alt Balaji, the platform known for producing adult-rated content.
The company has formed several strategic partnerships to enhance its market position. During 2000–04, the stock market capitalization grew sixteenfold to ₹571 crores when Star India acquired a 26% stake in the business. In 2017, Reliance Industries acquired a 25% stake in Balaji Telefilms for Rs413 crore. The deal gave RIL access to Balaji Telefilms' content for use by telecom unit Reliance Jio.
Recently, In 2025, Balaji Telefilms and Netflix announced a long-term partnership to collaborate on original films and series across multiple genres for the Indian market. This partnership is expected to strengthen the company's position in the digital content space.
As of recent market data, the market cap of Balaji Telefilms Ltd (BALAJITELE) is ₹796.10 Cr as of 9th May 2025. The company trades on both NSE and BSE exchanges with the stock symbol of Balaji Telefilms being NSE: BALAJITELE on the NSE, BSE: 532382 on the BSE, and the ISIN is INE794B01026.
The company's recent financial performance shows challenges with Net Loss of Balaji Telefilms reported to Rs 11.75 crore in the quarter ended December 2024 as against a net loss of Rs 0.07 crore during the previous quarter ended December 2023. Sales declined 32.59% to Rs 93.25 crore in the quarter ended December 2024 as against Rs 138.33 crore during the previous quarter ended December 2023.
• Revenue (Q3 FY25): ₹93.25 Crore (as on December 2024)
• Net Profit (Q3 FY25): ₹-11.85 Crore (as on December 2024)
• Listing Date: 22 Nov, 2000
The 52-week high of Balaji Telefilms Ltd (BALAJITELE) is ₹95.75 and the 52-week low is ₹49.02. The P/E (price-to-earnings) ratio of Balaji Telefilms Ltd (BALAJITELE) is 40.21.
The promoters collectively own 27.48 per cent of the total equity. Promoter holding in Balaji Telefilms Ltd has gone down to 31.90 per cent as of Feb 2025 from 34.21 per cent as of Jun 2024. There is no promoter pledging in Balaji Telefilms Ltd.
To service the Middle Eastern markets, Balaji Telefilms set up Balaji Telefilms FZE in Sharjah and successfully launched its series *Khwaish* on ARY and Sony in June 2007. Balaji Telefilms Ltd is India's leading entertainment content provider, employing creativity par excellence, strong insights, and a solid infrastructure of around 32 state-of-the-art studios.
The company continues to focus on diversifying its content portfolio and expanding its digital presence. Balaji Telefilms started a media training institute in 2010, known as ICE Institute of Creative Excellence, which trains students in acting, cinematography, direction, modelling, etc. With its recent Netflix partnership and continued focus on OTT content, Balaji Telefilms is positioning itself for growth in the evolving entertainment landscape.
The company's registered office is located at C-13 Balaji House, Dalia Industrial Estate, Opp Laxmi Industries, New Link Road, Andheri (West), Mumbai-400053, Maharashtra.
