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Brand Concepts Ltd

BRANDCON (NSE) / BRANDCON (BSE)

BSE
NSE

Retail / Apparel & Accessories / Consumer Discretionary

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NSE / BSE

About

Brand Concepts Ltd

Company Overview

Brand Concepts Ltd specializes in the manufacturing of bags, backpacks & fashion accessories for the Indian & International markets. The company collaborates with top international and domestic brands through exclusive license agreements to develop, market, and sell lifestyle and fashion accessories. Brand Concepts has emerged as a leading platform in licensed fashion and lifestyle products, with a focus on travel gear, bags, and accessories.

The company operates through a distinctive business model that combines product design expertise with strategic partnerships. It designs products, outsources manufacturing to Indian and Chinese partners, and ensures strict quality checks through their in-house team. This approach allows Brand Concepts to maintain quality standards while leveraging cost-effective manufacturing solutions across different geographies.

Business Model and Operations

The Company specializes in the manufacturing and retailing of bags, travel gear and fashion accessories for the Indian and international markets. It operates through a single segment, which is Travel Gear and related accessories. The company has built its reputation by securing licensing agreements with some of the world's most recognized fashion brands.

It works with reputed international brands like Tommy Hilfiger Travel Gear, United Colors of Benetton & Aeropostale while also focusing on its own brands: Sugarush & The Vertical in the Indian market. The company offers luggage trolleys, business cases, rucksacks, duffels, messenger bags, reporter bags, backpacks, gym bags, handbags, clutches, wallets, and accessories, as well as small leather goods comprising belts for men and women under the Tommy Hilfiger, United Colors of Benetton, Sugarush, Aeropostale, and The Vertical brands.

Product Portfolio and Market Reach

Brand Concepts maintains an extensive product range designed to cater to diverse customer preferences across different market segments. The Company's wide product portfolio includes luggage trolleys, backpacks, business cases, wallets, belts, women handbags and other fashion accessories. It designs and manufactures backpacks, including laptop bags, duffle gym bags, rucksacks and school backpacks. It has a versatile collection of men's belts and wallets, including trendy to formal styles, featuring slim, durable designs such as bifold and trifold options that easily fit into pockets or briefcases, crafted from leather and classic fabrics.

It also operates owned stores and franchisee owned company operated stores. The company sells its products through modern trade, distributors, retailers, institutions, etc. as well as through e-commerce platforms. This multi-channel distribution strategy ensures broad market coverage and accessibility for customers across different purchasing preferences.

Corporate History and Management

Brand Concepts Limited was incorporated as a Private Limited Company with the name "Brand Concepts Private Limited" on 4th October, 2007. Subsequently, the Company was converted into a Public Limited Company and the name was changed to "Brand Concepts Limited" on 8th December, 2017.

Mr. Ganesh Dhoot, Mr. Arpit Dhoot, Ms. Kalpana Sharma and Mr. Rakesh Singhwi incorporated Brand Concepts Private Limited in year 2007. In 2010, Promoter Mr. Pradeep Maheshwari took over the Company from the Dhoot Family with an aim of developing licensed fashion and lifestyle brands in Bags, Travel Gears & Accessories for the Indian Market. Brand Concepts Limited is headquartered in Indore, India.

Market Position and Financial Metrics

As per Value Research classification, it is a Small Cap company. The company has demonstrated substantial growth potential in the fashion retail sector. Brand Concepts Ltd has a market capitalisation of ₹390 Crore. The Brand Concepts Ltd's 52-week high share price is ₹735.00 and 52-week low share price is ₹270.00.

The stock has shown considerable volatility but reflects the dynamic nature of the fashion retail industry. Brand Concepts Ltd has given a return of 57.53% in the last 3 years. Promoter holding in Brand Concepts Ltd has gone down to 48.34% as of Mar 2025 from 48.71% as of Jun 2024.

Recent Financial Performance

Q3 FY25 Results

Brand Concepts Ltd's revenue jumped 1.64% year-on-year to ₹67.02 Crore in Q3 FY2024-2025. On a quarterly growth basis, Brand Concepts Ltd saw a -5.25% fall in its revenue from the previous quarter.

Brand Concepts Ltd's net profit fell -39.86% year-on-year to ₹1.78 Crore in Q3 FY2024-2025. Brand Concepts Ltd's net profit margin declined -40.83% year-on-year to 2.66% in Q3 FY2024-2025.

Annual Performance

On a consolidated basis, Brand Concepts Ltd reported a profit of ₹1.31 Crore on a total income of ₹66.24 Crore for the quarter ended 2025. For the year ended 2024, Brand Concepts Ltd had posted a profit of ₹10.96 Crore on a total income of ₹250.62 Crore.

Recent Strategic Developments

The company continues to expand its brand portfolio and market presence through strategic partnerships.

- 18 Jun: Brand Concepts secures exclusive Off-White distribution rights in India, launching Q4 FY 2025-26. This development represents a significant milestone in the company's strategy to strengthen its position in the premium lifestyle segment.

In the face of challenging market conditions, the company reported flat revenue growth but improved margins through strategic pricing and a focus on brand integrity. While consumer sentiment remains cautious, particularly post-Diwali, there are positive indicators in specific product categories, such as women's handbags, suggesting potential for recovery. The management is committed to expanding its product lines and store network, with plans to enhance e-commerce operations and explore partnerships to bolster growth.