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Cellecor Gadgets Ltd

CELLECOR

BSE
NSE

Consumer Discretionary / Home Electronics & Appliances

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NSE

About

Cellecor Gadgets Ltd

Company Overview

Incorporated in 2020, Cellecor Gadgets Ltd is in the business of selling consumer electronic products. The company operates as a distributor and trader in mobile accessories and electronic products, sourcing products from third-party manufacturers and selling them under its own brand and other established brands. The Company sells its products under its flagship brand CELLECOR.

Cellecor Gadgets Ltd is an India-based company, which is engaged in the procurement, branding, and distribution of televisions, mobile phones, Smart Wearable, mobile accessories, smart watches, and neckbands. The Company's business verticals include entertainment and communication, peripherals, and modern accessories.

Business Segments

The company operates through three main business verticals that cater to different aspects of consumer electronics. Its entertainment and communication segment includes 35 Stock Keeping Units (SKUs) of televisions, 15 SKUs of sound systems and sound bars, and 70 SKUs of mobile phones. It also provides suitable sound systems and sound bars to transform living space into a large movie theatre.

Its peripherals segment focuses on true wireless (TWS) earbuds, neckbands, and smart watches. Its modern accessories categories include power banks, data cables, Universal Serial Bus (USB) chargers, quick chargers, wireless and standard power bands, all types of high-strength data lines, and the necessary adapters or chargers.

Financial Performance

Cellecor Gadgets Limited reported exceptional financial results for FY25, with a 105% YoY revenue growth to ₹1,025.95 crore, up from ₹500.45 crore in FY24. The company's net profit surged by 92% to ₹30.90 crore. FY25 highlights include Revenue: ₹1,025.95 crore (105% YoY growth), EBITDA: ₹54.29 crore (83% YoY growth), PAT: ₹30.90 crore (92% YoY growth), and Cash Profit: ₹31.57 crore.

Cellecor Gadgets Ltd has an operating revenue of ₹1,400.17 crore on a trailing 12-month basis. An annual revenue growth of 105% is outstanding, Pre-tax margin of 4% needs improvement, ROE of 19% is exceptional. The company is debt-free and has a strong balance sheet enabling it to report stable earnings growth across business cycles.

Key Financial Metrics

FY25 Performance: Revenue of ₹1,025.95 crore (105% YoY growth), EBITDA of ₹54.29 crore (83% YoY growth), PAT of ₹30.90 crore (92% YoY growth), Cash Profit of ₹31.57 crore

Trailing 12-Month Operating Revenue: ₹1,400.17 crore

Market Capitalization: ₹767.42 crore (as of 4th July 2025)

52-Week High: ₹81.50

52-Week Low: ₹27.00

P/E Ratio: 24.84

P/B Ratio: 8.53

Promoter Holding: 49.64% (as of Oct 2024)

Market Position and Distribution Network

Fueled by a strong offline network of over 65,000 retailers and 1,800+ distributors, along with an expanding e-commerce and D2C presence, Cellecor continues to scale aggressively. The company also opened seven exclusive stores and formed strategic retail partnerships with major chains, enhancing its in-store visibility.

Shifting from steady growth to bold brand-building, Cellecor is ramping up visibility with celebrity ambassadors (Kareena Kapoor Khan, Varun Dhawan, Tamannaah Bhatia), influencer marketing, and digital campaigns. With 600+ SKUs across 28 states and 2 UTs, Cellecor is fast emerging as a household name in electronics and smart living solutions.

Future Growth Plans and Strategic Initiatives

Looking ahead to FY26, the company is targeting another ₹500+ crore in incremental sales to what was achieved in FY25, continuing its momentum and aiming to cross ₹1,500 crore in topline revenue and a ₹50 crore PAT for FY26, with a ₹100 crore investment plan for capacity expansion, product development, and market outreach. FY26 is expected to mark a return to stronger net profitability with improved operational efficiencies.

Cellecor plans ₹250 crore fund raise, ₹1,000 crore borrowing, targets ₹5,000 crore sales in 3-4 years, indicating the company's ambitious expansion plans for the medium term.

Recent Developments and Product Portfolio

The company will launch Cellecor 5G smartphone which is perfect for everyone, from casual users to multimedia enthusiasts. With storage options of 64GB or 128GB, plus expandable memory, it fits all the needs. Powered by Android 14.0, it delivers smooth performance, enhanced privacy, and customization. Enjoy blazing-fast 5G speeds, seamless streaming, and efficient multitasking.

Cellecor's laptop lineup includes a versatile 14-inch model with a sharp 1920 x 1080 resolution, a 256GB SSD, 8GB of RAM, and the latest Intel Alder Lake N95 12th-generation processor, ideal for professionals and students who need both mobility and performance. For those seeking premium options, Cellecor offers two variants: one with a 15.6-inch display, Intel Core i3 10th-Gen 1000NG4 processor, 8GB of RAM, and a 512GB SSD, and another with a 15.6-inch display, Intel Core i5 10th-Gen 1030NG7 processor, 16GB of RAM, and a 512GB SSD.

Management and Shareholding

The promoters of Cellecor Gadgets Ltd are RAVI AGARWAL and NIKHIL AGGARWAL. They collectively owned 50.07 per cent of the total equity (before the recent decrease). Promoter holding in Cellecor Gadgets Ltd has gone down to 49.64 per cent as of Oct 2024 from 51.54 per cent as of Sep 2023.

Cellecor Gadgets Ltd (CELLECOR) belongs to the Consumer Discretionary sector & Home Electronics & Appliances sub-sector. The company's strong financial performance, expanding product portfolio, and aggressive growth plans position it as a notable player in India's consumer electronics market.