Cera Sanitaryware Limited is engaged in the business of manufacturing, marketing, and distribution of sanitaryware, faucetware, and trading in tiles and other bathroom products. The company is an Indian multinational sanitaryware manufacturing company, incorporated in 1980. Cera Sanitaryware is headquartered in Ahmedabad, India. It was incorporated in 1998, with its headquarters in Gujarat.
The company has established itself as a prominent player in India's bathroom solutions market, offering a comprehensive range of products that cater to both residential and commercial segments. Cera Sanitaryware has 2,510 total employees. The Company has been a preferred partner of CREDAI (Confederation of Real Estate Developers Associations of India), the apex body of developers, for the last seven years. It also works very closely with associations like IIA (Indian Institute of Architects), IIID (Indian Institute of Interior Designs), and IPA (Indian Plumbing Association).
The company offers a full spectrum of products, including sanitaryware, faucetware, tiles, wellness products (bathtubs, shower panels & enclosures), kitchen sinks, and mirrors under three brands, Senator, CERA Luxe, and CERA, catering to evolving consumer aspirations. The sanitaryware and faucetware business segments accounted for 50% and 37% of total revenues, respectively.
The company's product portfolio encompasses various categories including wash basins, bathtubs, shower cubicles, shower panels, whirlpools, shower temples, and a variety of taps and urinals. Its Sanitaryware products include EWCs, wash basins, cisterns, seat covers, urinals, electronic flushing systems, special needs range, bath accessories, water saving products, and kid's range. Its Faucets & Showers products include foot operated faucet, single lever faucets, quarter turn faucets, half turn faucets, sensor and touch faucets, special need products, other allied products, health faucets, bathroom accessories, and Cera auxiliaries.
The company has a market capitalization of ₹8,779 Crore as of recent data, with net profit of Cera Sanitaryware rose 14.28% to ₹85.63 Crore in the quarter ended March 2025, as against ₹74.93 Crore during the previous quarter ended March 2024. Sales rose 5.79% to ₹580.55 Crore in the quarter ended March 2025, as against ₹548.80 Crore during the previous quarter ended March 2024.
For the full year FY25, the company experienced a modest 2.9% revenue growth in Q3 FY25, yet faced a 5.2% decline in EBITDA, reflecting ongoing challenges in profitability amid a sluggish market, particularly in the Sanitaryware segment. The company has reported revenue of ₹1,915 Crore and profit of ₹246 Crore.
Key Financial Metrics (FY25 & Q4 FY25):
- Revenue (FY25): ₹1,915 Crore
- Net Profit (FY25): ₹246 Crore
- Market Cap (as of July 2025): ₹8,779 Crore
- Q4 FY25 Revenue: ₹580.55 Crore (up 5.79% YoY)
- Q4 FY25 Net Profit: ₹85.63 Crore (up 14.28% YoY)
Senator was re-introduced with the latest collection of premium bathroom suites, bringing together sophisticated designs and quality sanitaryware products to create truly artistic spaces. A range of colour faucets, sanitaryware, showers, and bath accessories are designed to splash character and charisma into the modern Indian bathroom space.
The company's product development efforts are progressing well, and in Q3 FY25, we successfully developed 158 new SKUs under Senator Brand and launched 104 new SKUs under CERA brand. The company is also expanding its footprint in the luxury segment through its Senator and Luxe brands.
The company is almost debt-free and has been maintaining a healthy dividend payout of 32.5%. Cera Sanitaryware has fixed July 1, 2025, as the record date for the purpose of ascertaining the eligibility of the members to receive the dividend. The Board of Directors of the Company at its meeting held on May 9, 2025, has recommended a Final Dividend of ₹65 per share (i.e., 1300%), subject to the approval of the shareholders.
Promoter Holding stands at 54.4%, indicating strong management confidence in the company's prospects.
While the B2B sector showed resilience, the retail landscape remains uncertain, prompting cautious growth projections and a shift in focus towards luxury product offerings. Despite a decrease in cash reserves due to a buyback, management remains optimistic about restoring margins as market conditions improve and discounts are rolled back.
According to the recently published report, "India Sanitaryware and Bathroom fittings market outlook: 2027-28", the CAGR of the industry is expected to grow at a pace of 9.78% in the country. Over 46 million units of sanitary ware were sold in the base year 2021-22 and are expected to cross 80 million Units by 2030.
Mr. Vikram Somany is the chairman and managing director of Cera Sanitaryware Ltd. Mrs. Deepshikha Khaitan is the joint managing director. The board has approved re-appointed Deepshikha Khaitan as Vice Chairman & Joint Managing Director for the period of 5 years w.e.f. April 1, 2025, subject to approval of members of the company.
Strategic initiatives, including operational efficiency enhancements and a flexible outsourcing model, are being implemented to navigate these challenges, with hopes for recovery driven by government initiatives and an uptick in the real estate sector. CERA holds a 51% stake in a Joint Venture unit i.e. Packcart Packaging LLP for the manufacture of corrugated boxes which has now achieved full utilization of production.
The company continues to focus on expanding its market presence while maintaining its position as a leader in India's sanitaryware industry, with strong fundamentals and strategic positioning for future growth.
