Electronics Mart India Limited (EMIL) is a prominent player in India's consumer electronics retail landscape, recognized as the country's 4th largest retailer in this segment. Originally established in 1980 as 'M/s. Bajaj Electronics' in Hyderabad, the company has undergone a significant transformation from a single store to a multi-store, multi-regional enterprise. EMIL has cultivated a strong market presence, particularly in South India, where it stands as the largest regional player by revenue. This growth is underpinned by over four decades of experience, a vast retail space exceeding 17.5 Lakhs+ square feet, a dedicated workforce of 3096 employees, and 209 strategically located stores.
The company's legacy as Bajaj Electronics has made it a household name, especially in the states of Telangana and Andhra Pradesh, solidifying its position as the largest player in the Southern region as of FY2020.
Electronics Mart India operates on a diversified business model designed to cater to a wide customer base across multiple channels: retail, wholesale, and e-commerce. The company employs a mixed ownership strategy, utilizing both owned properties and long-term lease agreements for its retail spaces.
Its retail operations are primarily structured around two main store formats: Multi-Brand Outlets (MBOs) and Exclusive Brand Outlets (EBOs). As of August 31, 2022, the company operated 112 stores, with 100 of these being MBOs and 12 EBOs. The MBOs predominantly function under the well-established "Bajaj Electronics" brand name.
EMIL offers a comprehensive product portfolio encompassing a wide array of consumer durables and electronics. This includes large appliances such as air conditioners, televisions, washing machines, and refrigerators, alongside mobiles, small appliances, and IT products. The company stocks over 6,000 SKUs, sourced from more than 70 leading consumer durable and electronic brands.
Electronics Mart India has strategically solidified its market position as a regional leader, with significant dominance in South India, making it the largest and most trusted electronics retailer in the region. The "Bajaj Electronics" brand is synonymous with competitive pricing, convenient financing options, exceptional customer service, and positive customer reviews.
The company is actively pursuing a pan-India expansion strategy, extending its reach beyond its traditional strongholds. A notable step in this direction was the opening of 12 Electronics Mart stores in Delhi-NCR in 2022, signaling its commitment to establishing a national footprint while maintaining its robust regional presence.
Electronics Mart India reported mixed financial results for the fiscal year 2025. For the full year ended March 2025, net profit saw a decline of 12.99% to ₹160.05 crore, compared to ₹183.95 crore in the previous fiscal year. However, sales demonstrated growth, increasing by 10.81% to ₹6,964.83 crore in FY25 from ₹6,285.41 crore in FY24.
The quarterly performance for Q1 FY25 mirrored these trends. Net profit for the quarter ended March 2025 decreased by 22.42% to ₹31.46 crore, down from ₹40.55 crore in the corresponding quarter of the previous year. Sales, however, rose by 12.78% to ₹1,718.96 crore in Q1 FY25, up from ₹1,524.23 crore in Q1 FY24.
- Revenue: ₹6,964.83 crore (FY25)
- Net Profit: ₹160.05 crore (FY25)
- Quarterly Revenue: ₹1,718.96 crore (Q1 FY25)
- Quarterly Net Profit: ₹31.46 crore (Q1 FY25)
Electronics Mart India Ltd commands a market capitalization of ₹5,729 crore. The company's shareholding structure has seen some shifts; promoter holding decreased to 65.17% as of March 2025, from 72.97% as of June 2024.
Electronics Mart India is actively focused on expanding its network and has been consistently opening new stores across various regions. Notably, the company commenced commercial operations of a new Multi-Brand Store under the 'BAJAJ ELECTRONICS' brand on February 15, 2025, located in Gudivada, Krishna District, Andhra Pradesh.
Looking ahead, EMIL plans to open 25 new stores in FY25, with a strategic focus on establishing 10 of these in the National Capital Region (NCR). The company aims to achieve a 15% revenue growth in FY25.
The company's stock has experienced some volatility over the past year. Electronics Mart India Ltd's 52-week high share price was ₹261.75, and its 52-week low was ₹110.00. Over the last 12 months, the share price of Electronics Mart India Ltd has seen a decrease of 37.15% on the BSE.
Electronics Mart India stands as a significant player in India's dynamic consumer electronics retail market. Its strong regional presence, diverse product offerings, and forward-looking expansion strategy position it for future growth, even amidst recent financial adjustments.
