Senco Gold Limited is a Pan-India jewelry retailer incorporated in 1994 and is the largest organized jewelry retail player in the Eastern region of India based on the number of stores. The company was originally incorporated as a Private Company with the name 'Senco Gold Private Limited' at Kolkata West Bengal on August 22, 1994. Subsequently on August 8, 2007, the Company was converted to Public Company with the name 'Senco Gold Limited' and a fresh Certificate of Incorporation was issued.
The Company is engaged primarily in the business of manufacturing and trading of jewellery and articles made of gold, silver, diamond, platinum and other precious and semi precious stones. Their other offerings include costume jewellery, gold and silver coins and utensils made of silver. In these categories, it offers wedding jewellery, festival jewellery, daily wear jewellery, men's jewellery, kid's jewellery and jewellery for personal occasions. It offers a wide variety of jewellery options, including necklaces, bangles, rings, earrings, pendants, bracelets, mangtika, mangalsutra and chains.
Senco Gold is a jewellery retailer with a strong presence in India, particularly in the eastern region. Senco has over 164 showrooms (including 68 franchisee showroom) spread across India and one international showroom with a mix of own and franchisee model. In total, the company added 15 showrooms in FY25 (net), bringing its network to 175 stores—including 72 franchisee outlets and one showroom in Dubai.
The company has ambitious expansion plans with the company aiming to launch 20–22 new showrooms in FY26, including company-owned and franchisee models. It also plans to expand its SIS (store-in-store) model with approximately 70 outlets, targeting 100 by March 2026. The company is targeting 20 new showrooms by the End of FY26. To boost growth in the lifestyle and fashion jewellery segment, Senco is planning expansion through the franchise model.
Senco Gold Ltd's net profit jumped 94.06% since last year same period to ₹62.43Cr in the Q4 2024-2025. Revenue also rose by 21% to Rs 1,378 crore compared to Rs 1,137 crore in the same quarter of the previous fiscal year. Senco Gold recorded its highest-ever Q4 revenue at over ₹1,300 crore, marking a 23% year-on-year (YoY) retail growth and an 18.4% same-store sales growth (SSSG). For the full financial year FY25, revenue crossed ₹6,200 crore with a YoY retail growth of 19.4% and SSSG of 14.6%.
- Market Cap: ₹ 5,737 Cr (as of recent data)
- Revenue (FY25): 6,259 Cr
- Net Profit (FY25): 165 Cr
- Dividend (FY24): ₹1 per share translating to a dividend yield of 0.58%
- Promoter Holding: 64.33 per cent as of Mar 2025
A significant highlight was the 39% YoY jump in diamond jewellery sales in Q4, driven by marketing campaigns, participation in exhibitions, and curated offers. This helped lift the stud ratio to 10.9% in FY25, up from 10.5% in the previous nine months. The company has been diversifying its offerings beyond traditional gold jewelry.
Furthermore, 5–7 new SENNES stores are expected to be launched via its subsidiary Sennes Fashion Ltd, focusing on lifestyle products like lab-grown diamonds, leather goods, and perfumes. In the recently concluded quarter, it expanded its footprint with the launch of our dedicated subbrand Litestyle, aimed at meeting the growing demand for stylish and lightweight jewellery.
Senco Gold, in its business update, said that FY26 began on a strong footing, with Q1 delivering robust growth momentum driven by a favourable festive calendar. Akshay Tritiya and key regional festivals such as Poila Baishakh (West Bengal), Baisakhi (Punjab), Bihu (Assam), and Ramnavmi served as strong consumption levers, fuelling footfall resulting in ~28% total revenue growth, 24% YoY retail revenue growth, and 19% same-store sales growth (SSSG at the secondary sales level).
Senco Gold Ltd aims for an 18% to 20% revenue growth in FY26, driven by increased demand for diamond jewellery. CEO Suvankar Sen projects a revenue of Rs 7,500 crore and expects an EBITDA margin of 6.8% to 7.2% for the current financial year.
It is run by 4th generation professional entrepreneur as Promoter with PE investment from Elevation Capital (SAIF Partners India IV Limited) 2014 and Oman India Joint Investment Fund II-2022. Emkay Global maintains a 'BUY' rating with a target price of Rs 500, citing strong growth prospects and franchisee interest.
The company's strategic focus on expanding its retail network, diversifying product offerings, and capturing growth in diamond jewelry segment positions it well for future growth despite challenges from volatile gold prices and competitive market conditions.
