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Mahindra Holidays & Resorts India Limited

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Mahindra Holidays & Resorts India Limited

MHRIL

BSE
NSE

Hospitality / Vacation Ownership & Resorts

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NSE / BSE (Started 1996)

About

Mahindra Holidays & Resorts India Limited

About Mahindra Holidays & Resorts India Ltd

Mahindra Holidays & Resorts India Limited operates in the leisure hospitality industry. The Company is engaged in the business of the sale of vacation ownership and other related services in India. MHRIL, a part of the Leisure and Hospitality sector of the Mahindra Group, offers family holidays primarily through vacation ownership memberships. Started in 1996, the company's flagship brand 'Club Mahindra' has over 250,000 members.

Business Model and Operations

Club Mahindra is the Company's product in the vacation ownership business, which entitles its members to a week's holiday every year. The company operates through a unique membership-based model where customers purchase vacation ownership rights, providing them access to a network of resorts for predetermined periods annually.

MHRIL has 3 products on offer, i.e., Club Mahindra 25, GoZest, and Bliss. Club Mahindra 25 is their flagship product with 25 years validity and mainly targets 28 years+, married with 1–2 children. GoZest targets Millennials (3 years product), and Bliss targets 50+ age (10 years product). This diversified product portfolio allows the company to cater to different customer segments and age demographics.

Resort Network and Global Presence

As of 2024, Club Mahindra operates over 140 resorts globally. In India, it has more than 80 resorts in diverse landscapes such as the Himalayas, beaches, hill stations, backwaters, deserts, and forests. Internationally, Club Mahindra has properties across Europe, Scandinavia, Asia, Africa, and the Middle East.

As of December 31, 2024, MHRIL has 126 resorts across India & abroad, and its subsidiary, Holiday Club Resorts Oy (HCR), Finland, a leading vacation ownership company in Europe, has 33 Timeshare Properties (Including 9 Spa Resorts) across Finland, Sweden, and Spain. The company has been actively expanding its footprint through strategic partnerships and acquisitions.

Recent Business Developments

The new resort in Andhra Pradesh would mark the company's entry into the State. The other two resorts, opened through inventory partnerships with Richlane Residences and Holiday Inn, respectively, would strengthen the company's presence in Vietnam's Saigon region and Abu Dhabi. Andhra-based Dindi RVR resort features 100 well-appointed rooms, with the first phase of 50 rooms opening for Club Mahindra members in April 2025.

These additions through inventory alliances are in line with our target of doubling the room capacity to 10,000 by FY30. "We are excited to continue providing unparalleled holiday experiences to our members with these latest additions and look forward to enhancing their experience with more destinations to choose from."

Financial Performance

Current Market Metrics

Mahindra Holidays & Resorts India Ltd has a market capitalization of ₹7,356 Crore. The company is listed on NSE with the code MHRIL and on BSE with the code 533088.

Recent Financial Results

For the full year, net profit rose 10.45% to ₹127.59 Crore in the year ended March FY2024 as against ₹115.5 Crore in the previous year. Total income grew 14.1% to ₹1,139.8 Crore in the year ended March 2024 as against ₹999.7 Crore in the previous year.

In Q3 FY '25, the company demonstrated resilience with a revenue of INR 391 Crore, reflecting a 5% year-on-year growth, bolstered by a strong EBITDA of INR 127 Crore and a Profit After Tax of INR 51 Crore. Despite challenges in European operations and a decline in membership sales, operational performance remained robust, driven by high demand for vacation experiences and a strategic focus on sustainability, with 34% of energy sourced from solar power.

Mahindra Holidays & Resorts India Ltd. announced its Results for Q3 FY25. Consolidated PAT of ₹35.4 Crore, 3.4x YoY.

Key Financial Highlights (Q3 FY25)

- Revenue: ₹391 Crore (5% growth YoY)

- EBITDA: ₹127 Crore

- PAT: ₹51 Crore

- Consolidated PAT: ₹35.4 Crore (3.4x YoY growth)

- FY24 Total Income: ₹1,139.8 Crore (14.1% growth YoY)

- FY24 Net Profit: ₹127.59 Crore (10.45% growth YoY)

Key Ratios (as of July 1, 2025)

The PE and PB ratio of Mahindra Holidays is 53.7 and 5.96, respectively. The 52-week high of Mahindra Holidays and Resorts India Ltd (MHRIL) is ₹505 and the 52-week low is ₹259.

Strategic Initiatives and Future Plans

The company is set to expand its inventory by adding 15 new destinations, enhancing customer engagement through improved member acquisition strategies and innovative pricing models. Mahindra Holidays & Resorts India Ltd aims to add 850 rooms in FY26, increasing total rooms to approximately 6,600.

The company is strategically focusing on expanding its international presence, particularly in European markets. With the Holiday Club Resorts acquisition in Finland, MHRIL has strengthened its position in the European vacation ownership market.

The company has a strategic focus on sustainability, with 34% of energy sourced from solar power. This demonstrates the company's commitment to environmental responsibility while maintaining operational efficiency.

Industry Position and Competitive Advantages

The Company is the largest Vacation Ownership company outside the US and is 6th largest globally. MHRIL is the largest vacation ownership company in India with a strong brand presence and extensive resort network. The company's competitive advantages include its established Club Mahindra brand, diverse product portfolio catering to different customer segments, and strategic location of resorts across popular destinations.

The company is a subsidiary of the Mahindra Group, a global conglomerate with a workforce of 2.6 lacs across 100+ countries. It holds a leading position in India's farm equipment, utility vehicles, information technology, and financial services sectors and is the world's leading tractor manufacturer by volume.

The company has been focusing on improving occupancy rates and member satisfaction through enhanced services and amenities. The addition of new resorts and partnerships helps maintain member engagement and provides more options for vacation experiences.

The company is a leading player in the leisure hospitality industry in India and has established vacation ownership business. MHRIL operates in the leisure hospitality industry and has consistently maintained its leadership position in the Indian vacation ownership market through strategic expansion and customer-centric approach.