Monte Carlo Fashions Limited, incorporated on July 1, 2008, in Ludhiana, Punjab, is a prominent player in India's lifestyle apparel sector. Its origins trace back to 1984 when Oswal Woolen Mills Ltd., the flagship company of the Nahar Group, launched the brand, marking a significant evolution in the branded garment industry in India. As a part of the Oswal Woolen Mills Ltd. and Nahar Group, MCFL is recognized as India's first organized lifestyle apparel brand. The company offers a diverse product portfolio catering to Men, Women, and Kids, utilizing Woolen and Cotton fabrics, and also includes Home Textiles.
Monte Carlo Fashions Limited is a leading branded apparel company actively engaged in manufacturing designer woolen/cotton readymade apparels and trading in ready-made garments and blankets under its brand "MONTE CARLO," which has been certified as a "Superbrand."
The company's product offerings are categorized into Cottons, Woolens, Kids' wear, and Home Furnishings. The cotton segment includes jackets, coats, t-shirts, shirts, denims, trousers, and suits. Its woolen knitted garments encompass a wide array of items such as t-shirts, shirts, linen shirts, denim, trousers, dresses, shorts, tunics, and sportswear for men, women, and tweens.
Key product ranges under the Monte Carlo brand include:
- Luxuria: Focused on Menswear.
- Denim: Dedicated to denim apparel.
- Alpha: Designed for Womenswear.
- Tweens: A range specifically for Kids wear.
- Cloak & Decker: Another range for Menswear.
- Rock-It: The range for Sports and Fitness wear.
Monte Carlo Fashions Ltd. boasts a robust distribution network with a wide presence across India. As of March 31, 2018, it had over 2,500 Multi-Brand Outlets (MBOs), 235 Exclusive Brand Outlets (EBOs), and 283 National Chain Stores (NCS). The majority of the company's revenue is generated through MBOs and franchise EBOs, where sales are primarily conducted on a pre-order and outright basis. The company ensures its products reach end-users through various channels, including its own brand outlets and multi-brand retail stores.
As per recent disclosures:
- FY25 Revenue: INR 1100 Crore
- FY25 Net Profit: INR 81 Crore
- Final Dividend: INR 20/share
- Store Expansion Plans: 45-50 new stores planned.
- Q3 FY2024-2025 Net Profit: ₹96.74 Crore, a 25.2% increase year-on-year.
- Quarterly Net Profit Growth (vs. prior 3 months): 1103.23% jump.
#### Market Capitalization and Share Performance
- Market Capitalization: ₹1,255 Crore
- 52-Week High: ₹986.00
- 52-Week Low: ₹518.05
#### Key Ratios and Metrics
- P/E Ratio: 15.97
- P/B Ratio: 1.57
- ROE (last 3 years): 11.7%
- ROCE: 12.6%
- Dividend Yield: 3.31%
The company has recorded a sales growth of 8.69% over the past five years. Monte Carlo Fashions Ltd. has consistently maintained a healthy dividend payout ratio of 50.4%. The company is committed to expanding its retail presence by opening 45-50 Exclusive Brand Outlets (EBOs) across India, with a focus on West and South regions.
The brand has earned ISO 9001:2000 certifications. It received the prestigious Best Exhibited Product award from the International Wool Secretariat. In a survey conducted by Images-ORG-MARG in the summer of 2009, Monte Carlo emerged as the No. 1 brand in the men's wear category. The company was also honored as one of Asia's Best Marketing Brands by WCRC.
- 2011: The branded apparel business of the parent company, Oswal Woollen Mills Ltd., was demerged into Monte Carlo Fashions Limited, effective April 1, 2011, consolidating the ownership of the 'Monte Carlo' brand.
- 2014: The company launched an Offer for Sale (OFS) of 5,433,016 Equity Shares, raising approximately ₹350.43 Crore from the public.
- 2014: Monte Carlo Fashions Ltd. was listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). Its IPO was highly successful, being oversubscribed by 7.83 times.
The stock symbol for Monte Carlo Fashions Ltd is MONTECARLO. The company is listed on both the BSE and NSE, providing investors with accessibility to the Indian apparel and textile sector.
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