Orient Electric is a leading consumer electrical brand in India, offering a diverse portfolio of fans, lighting, home appliances, and switch-gears. As a part of the diversified Indian conglomerate CK Birla Group, Orient Electric Limited (OEL) has a distinguished legacy in the Indian fan industry for over 60 years. The company has successfully transitioned from being primarily a fan manufacturer to a comprehensive electrical solutions provider, catering to the evolving needs of modern Indian households. Orient Electric Limited is an Indian multinational electrical equipment manufacturer, headquartered in New Delhi.
The company is primarily engaged in the manufacture and sale of Electrical Consumer Durables, Lighting, and Switchgear products. Orient Electric offers a wide range of high-quality, technologically advanced products across categories including fans, lighting, air coolers, water heaters, kitchen appliances, switches, and switchgear, all thoughtfully designed to enhance everyday living.
The company operates through distinct business verticals:
- Electric Consumer Durables (ECD) division: Covers fans, air coolers, water heaters, and kitchen appliances.
- Lighting & Switchgear segment: Offers LED lighting solutions and electrical switches.
Orient Electric takes pride in its robust R&D capabilities, a spirit of continuous innovation, and a commitment to manufacturing cutting-edge lifestyle electrical products that meet the needs and expectations of modern consumers.
Orient Electric operates manufacturing facilities located in Kolkata, Faridabad, Hyderabad, and Noida. The company exports fans from India to over 30 international markets. The recently commissioned new Hyderabad plant has the capacity to more than double the company's current sales, indicating significant potential for future growth and the ability to capture increased market demand and explore new geographical markets.
As per the latest available data, Orient Electric has a Market Capitalization of ₹4,722 Crore (down -18.1% in 1 year), with Revenue of ₹3,094 Crore and Profit of ₹83.2 Crore.
The company's Q4 FY25 performance showed a significant surge:
- Net profit rose over 144% to ₹31.26 crore.
- Revenue increased by 9.4% to ₹861.85 crore, driven by strong demand for consumer durables.
- A final dividend of ₹0.75 per share was announced for FY25.
Key Financial Metrics:
- Revenue: ₹3,094 crores (latest reported)
- Net Profit: ₹83.2 crores (latest reported)
- Q4 FY25 Revenue: ₹861.85 crores (9.4% growth)
- Q4 FY25 Net Profit: ₹31.26 crores (144% growth)
- Final Dividend: ₹0.75 per share (FY25)
Orient Electric Ltd reported a robust 20% revenue growth in Q4 FY24, with the Electric Consumer Durables (ECD) division growing by 24.3% and the lighting and switchgear segment by 9%. The fans business saw a significant 29% growth in Q4, indicating a strong market share recovery.
- Promoter Holding: Promoter holding in Orient Electric Ltd has remained stable at 38.31% as of March 2025.
- Leadership: On May 31, 2024, Orient Electric appointed Ravindra Singh Negi as its Managing Director and CEO, succeeding Deepak Khetrapal.
The company's direct-to-market strategy in certain states has yielded impressive results, with a 46% growth in Q4 and 65% for the full year, underscoring its effectiveness. Orient Electric has successfully executed several prestigious lighting projects, including the Srinagar smart city, Dwarka's Sudarshan Setu, and the Jagannath Puri Temple.
The company is actively expanding its direct-to-market presence and investing in new product categories while simultaneously strengthening its core fan business. In January 2024, Orient Electric launched "Ujjwal," an upskilling program for electricians, and has already upskilled over 5,000 electricians nationwide.
Orient Electric's stock trades under the code "541301" on BSE and "ORIENTELEC" on NSE. The company's stock performance has experienced volatility in recent periods, with its market capitalization reflecting the broader challenges faced by the consumer durables sector amidst evolving market dynamics.
Orient Electric actively engages in various CSR initiatives, with a strong focus on skill development within the electrical sector. The "Ujjwal" program exemplifies the company's commitment to empowering electricians across the country through formal training and recognition, thereby contributing to improved electrical safety and service quality in India.
With its enhanced manufacturing capacity, strategic focus on direct-to-market initiatives, and continued investment in product innovation, Orient Electric is well-positioned to capitalize on the growing demand for electrical consumer durables in India. The company's strong brand recognition, extensive distribution network, and diversified product portfolio provide a solid foundation for sustained growth in the dynamic Indian electrical appliances market.
