Incorporated in 2013, Pelatro Ltd is a customer engagement solution provider for Telecommunication and BFSI sectors. Pelatro Limited is an India-based global technology company. The Company has developed a comprehensive customer engagement platform, mViva, that empowers customer-centric interactions between enterprises or brands and its end users. The company operates across nearly 30 countries, processing vast amounts of data daily for enterprises serving almost a billion consumers globally. Pelatro enables businesses to better understand customer behavior and needs, enhancing interactions with end customers. Its platform offers end-to-end capabilities, including data collection, analytics, audience targeting, configuration, execution, and reporting. The mViva platform serves as the cornerstone of Pelatro's offerings, providing comprehensive customer engagement solutions that help enterprises increase revenue and reduce customer churn.
Pelatro's flagship product, mViva Customer Engagement Platform, comprises several integrated vertical solutions. The mViva Customer Engagement Platform has various vertical solutions which are integrated to form the platform, and offers products including:
- Campaign Management Solution
- Loyalty Management Solution
- Lead Management Solution
- Data Monetization Solution
The company's solutions are designed to help marketers innovate and push the boundaries of customer engagement. Their Customer Engagement Platform mViva collects and processes huge amounts of data for each enterprise on a daily basis across almost a billion consumers in 30 countries. mViva empowers the marketers to innovate and constantly push the envelope on customer engagement.
Pelatro has established itself as a specialized solution provider in the telecommunications and banking marketing space. Pelatro is a focused and specialised solution provider in the telecom and banking marketing space. We enable enterprises across the globe to increase revenue and reduce churn through our enterprise-grade customer engagement solutions. The company has successfully onboarded significant clients, including a large telco with a total subscriber base of about 300 million, as of March 2019, as its customer for campaign management solution in 2020.
The company's expansion into loyalty management began in 2022 when it onboarded the first customer for loyalty management solution in 2022. This diversification demonstrates Pelatro's commitment to broadening its service portfolio and capturing additional market opportunities within the customer engagement ecosystem.
Pelatro underwent significant corporate restructuring in 2024. In 2024, the Company acquired the shareholding of Pelatro Pte. Ltd., a Singapore entity, from Pelatro Limited (U.K.), thereby making Pelatro Pte. Ltd. a subsidiary of the Company effective from January 8, 2024. This acquisition strengthened the company's international presence and operational capabilities.
The company's corporate evolution includes multiple name changes before settling on its current identity. Pelatro Limited was incorporated on March 21, 2013, as 'Kivar Infotech Private Limited', a Private Limited Company pursuant to a Certificate of Incorporation issued by the Registrar of Companies, Karnataka.
In a recent strategic move, Pelatro acquired Estel Technologies' software business and 100% stake in Estel International FZE effective July 1, 2025. This acquisition is expected to further enhance the company's technological capabilities and market reach.
The Company's IPO was open from the 16th to the 19th of September 2024, and its shares started trading on September 24, 2024. The issue price was Rs. 200 per share. The IPO received strong investor interest, with Pelatro's IPO being subscribed 14.91 times.
The scrip was listed at Rs 275, a premium of 37.50% over the initial public offer (IPO) price. The stock was currently frozen at its upper limit of 5% over its listing price. The company's shares trade on the NSE SME platform under the symbol PELATRO.
As of recent trading data, Pelatro Ltd's 52-week high share price is Rs 559.90 and 52-week low share price is Rs 263.00. The stock has shown considerable volatility since its listing, reflecting both growth potential and market sentiment fluctuations.
For the financial year 2024, Pelatro Ltd had posted a loss of Rs -1.96 crore on a total income of Rs 54.99 crore. However, more recent consolidated data shows improved performance, with Revenue: 85.8 Cr · Profit: 11.9 Cr indicating a turnaround in profitability.
The company has demonstrated operational improvements, with Debtor days having improved from 83.7 to 65.0 days. However, working capital management shows some challenges as Working capital days have increased from 30.2 days to 67.3 days.
As of the latest available data, Market Cap is ₹ 458 Cr. The company employs a total of 296 employees as of May 31, 2024.
The promoter holding in Pelatro remains stable, with Promoter holding in Pelatro Ltd having gone up to 53.59 per cent as of Mar 2025 from 53.59 per cent as of Sep 2024. This stable ownership structure indicates continued confidence from the founding team and provides stability for long-term strategic planning.
Pelatro continues to focus on expanding its customer engagement solutions globally while strengthening its technological capabilities through strategic acquisitions and organic growth initiatives. The company's position in the rapidly growing customer engagement and marketing technology sector positions it well for future growth opportunities.
