Prataap Snacks Limited (PSL) is an Indian snack food company engaged in manufacturing and marketing of multiple product variants like potato chips, extruded snacks, and namkeen (traditional Indian snacks) under the Yellow Diamond brand. The company also offers sweet snacks under the Rich Feast brand. Incorporated on March 23, 2009, as a Public company, it transitioned to 'Prataap Snacks Limited' on September 19, 2016.
Headquartered in Indore, India, PSL operates 14 manufacturing facilities, with 7 of these facilities owned by the company. The registered address of Prataap Snacks is KHASRA NO 378/2, NEMAWAR ROAD, NEAR MAKRAND HOUSE, INDORE, Madhya Pradesh, India - 452020. The company has built a strong distribution network across the country, establishing itself as a significant player in the Indian organized snack food market.
Prataap Snacks operates primarily in the snack food manufacturing sector, offering a diverse product portfolio that caters to both traditional and modern consumer preferences. Operating under the 'Yellow Diamond' brand, the company is a key player in the Indian organized snack market, providing a wide range of traditional and western snack products. The venture into sweet snacks under the 'Rich Feast' brand further diversifies its product offerings beyond traditional savoury snacks.
The company holds a market-leading position in Rings and is among the top 5 players in Western Savoury Snacks. In Q3 FY24, PSL (encompassing Yellow Diamond + Avadh brands) emerged as the market leader in the Extruded Snacks category. This strong market leadership underscores the company's brand recognition and widespread consumer acceptance within the competitive snack food industry.
Prataap Snacks boasts an extensive distribution network spanning 27 states across India, supported by 235 super stockists and over 3500 distributors. This wide presence covers all market segments, including metro cities, urban clusters, and rural Tier 2 & 3 cities and towns, enabling the company to reach diverse consumer segments and geographical markets effectively.
The company's financial performance demonstrates resilience even amidst challenging market conditions. Prataap Snacks Ltd currently holds a market capitalization of ₹2,556 Crore (as of recent data), positioning it as a mid-cap company in the Indian stock market. Some sources indicate a market capitalization of Rs 2,621 crore, reflecting minor real-time market valuation fluctuations.
For the financial year 2025, the company reported income from operations of ₹17,077 million, marking a 6% year-over-year growth. Operating EBITDA stood at ₹487 million. However, the company reported a Profit After Tax (PAT) loss of ₹140 million. The Board of Directors has proposed a dividend of 10% per share on a face value of ₹5 each, equating to ₹0.50 per share.
- Revenue from Operations: ₹17,077 million (6% YoY growth)
- Operating EBITDA: ₹487 million
- PAT: Loss of ₹140 million
- Proposed Dividend: ₹0.50 per share
For Q1 FY25, the company achieved revenue from operations of ₹4,214.4 million, representing an 8.7% year-over-year growth. The operating EBITDA for the quarter was ₹300.3 million, with a margin of 7.1%. The profit after tax (PAT) for Q1 FY25 stood at ₹94.4 million, translating to an earnings per share (EPS) of ₹3.95.
Prataap Snacks has undergone significant ownership changes, marking an important transition in its growth trajectory. In September 2024, private equity investor Peak XV Partners (formerly Sequoia Capital) successfully exited its 47% stake in Prataap Snacks Ltd., realizing a substantial return on its original investment. The stake was subsequently acquired by Authum Group and Ms. Mahi Madhusudhan Kela, who have also initiated an open offer in compliance with regulatory requirements.
To further enhance its performance, Prataap Snacks has engaged a strategic consultant to spearhead a comprehensive transformation program. This initiative aims to build upon the company's recent successes by focusing on key areas such as revenue growth, operational efficiency, cost optimization, and distribution network improvements.
The company is actively investing in capacity expansion and modernization. New facilities launched in Q4 FY24 have now stabilized and are projected to achieve increased utilization in the upcoming quarters. Furthermore, Prataap Snacks is advancing several strategic initiatives, including new product development and the expansion of its export markets.
Prataap Snacks operates in a competitive landscape, with major competitors including Tasty Bite Eatables, Euro India FreshFood, Annapurna Swadisht, Bikaji Foods International, ADF Foods, Lotus Chocolate, and Foods & Inns. While the market capitalization of Prataap Snacks is ₹2,458 Crores, the median market cap of its peers is ₹1,784 Crores, indicating its robust positioning within the sector.
The company has achieved notable certifications and recognitions within the industry. In 2010, its Indore Plant received ISO 22000:2005 certification for manufacturing extruded snacks. PSL's adherence to quality standards is further highlighted by its ISO 22000:2005 certification, and it has successfully attracted significant investments, including ₹110 crore from Sequoia Capital.
Prataap Snacks continues to prioritize strengthening its market position through strategic initiatives, operational enhancements, and the expansion of its product portfolio. The company's strong brand recognition, extensive distribution network, and focus on both traditional and modern snack categories collectively position it well for sustained growth in the dynamic Indian snack food market.
