Incorporated in 2014, Purple United Sales Ltd is a prominent fashion brand specializing in children's wear. The company designs, develops, sources, markets, and distributes a comprehensive range of clothing, footwear, and accessories for children aged 0-14 years. Its flagship brand, "Purple United Kids," offers laboratory-tested products that cater to infants, toddlers, and older children in India, ensuring quality and safety.
The product portfolio is extensive, including t-shirts, shirts, jackets, sweaters, clothing sets, tops, dresses, jumpsuits, co-ord sets, shorts, mules, dungarees, rompers, partywear, denims, lowers, trousers, jeggings, skirts, shoes, ballerinas, slides, moulds, flipflops, sandals, caps, sling bags, socks, strollers, and other accessories.
Purple United Sales employs a robust multi-channel distribution strategy, combining a strong offline retail presence with a dynamic online presence. The company's products are available through:
- Exclusive Brand Outlets: Expanding retail footprint across India.
- E-commerce Platforms: Including its own mobile app and website.
- Online Marketplaces: Listing on platforms like Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, and AJIO.
- Shop-in-Shops: Presence within multi-brand retail environments.
As of June 30, 2025, the company had opened 8 new Purple United Kids stores, bringing its total store count to 58 across India.
As of July 2025, the Market Capitalization stands at ₹330 Crore. The company has demonstrated significant financial growth in recent periods. For the full year ended March 31, 2025 (FY25), Purple United Sales Limited reported:
- Sales: INR 1,031.28 million (compared to INR 432.97 million in FY24), representing a growth of approximately 138%.
- Revenue: INR 1,031.55 million (compared to INR 434.39 million in FY24), reflecting robust year-over-year growth.
Profitability metrics have also seen substantial improvement:
- Net Income: INR 104.74 million (compared to INR 42.3 million in FY24).
- Basic EPS (from continuing operations): INR 13.59 (compared to INR 8.44 in FY24).
- Diluted EPS (from continuing operations): INR 13.59 (compared to INR 8.44 in FY24).
Key Financial Metrics:
- Operating Revenue (TTM): Rs. 171.60 Cr.
- Annual Revenue Growth: 140%
- Pre-tax Margin: 14%
- ROE (Return on Equity): 17%
- Debt to Equity Ratio: 18% (indicating a healthy balance sheet)
- EPS (TTM): 13.59
Purple United Sales Ltd is listed on the NSE under the stock symbol "PURPLEUTED". The company made its market debut in December 2024 with an IPO priced at ₹121-₹126 per share. The IPO, a book-built issue aiming to raise ₹32.81 crore, was significantly oversubscribed, booked over 160 times.
Following its debut, the stock has shown strong momentum. Despite an already strong run, shares gained 32% in the thirty days leading up to the provided data. The stock has traded within a daily range of ₹350.00, with its 52-week range spanning from ₹119.55 to ₹350.00.
- Promoter Holding: 63.8%
The promoters include Jatinder Dev Seth, Bhawana Seth, Innovation Mobile, Web Technologies Pvt. Ltd, Manish Dev Seth, and Monica Seth. This significant promoter stake highlights strong management confidence in the company's prospects.
- Sector: Consumer Discretionary / Textiles / Apparel / Garments
- Positioning: Purple United Sales operates in the specialized niche of children's fashion, a growing segment within India's retail landscape. Its flagship brand, Purple United Kids, offers versatile apparel, footwear, and accessories, focusing on quality, vibrant designs, and safety standards.
The company has been actively engaging with analysts and addressing regulatory queries.
- June 24, 2025: The exchange sought clarification from Purple United Sales Limited regarding its quarter ended March 31, 2025, concerning Regulation 33 of SEBI (LODR) Regulations, 2015.
- July 2-5/7, 2025: Scheduled virtual meetings with analysts to discuss public information.
A noted area for attention by analysts is the company's working capital management, specifically high debtors (214 days). However, this is reportedly balanced by strong profitability metrics and a robust growth trajectory.
Purple United Sales represents a compelling investment opportunity in the children's fashion segment, characterized by strong revenue growth, expanding retail presence, and a comprehensive product portfolio designed to meet the increasing demand for quality children's apparel and accessories in India.
