Rupa & Company Limited, established in February 1985, is the No.1 knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear. The company was founded in 1968 by three visionary entrepreneurs - Prahlad Rai Agarwala, Ghanshyam Prasad Agarwala, and Kunj Bihari Agarwal - who transformed the unorganized hosiery sector into a structured, branded industry.
Under the leadership of Executive Chairman Prahlad Rai Agarwala, who has been instrumental in building India's first organized hosiery brand, the company has achieved remarkable recognition, with Agarwala being conferred with the Padma Shri in 2022 for his distinguished service in Trade and Industry.
The company is primarily engaged in the manufacturing, marketing, sales and distribution of innerwear, thermal wear and casual wear for men, women and kids segment, serving all sections of society with its economy, mid-premium, premium and super-premium ranges. Rupa & Company Limited is an Indian clothing company which makes knitted garments, primarily engaged in the manufacture of hosiery products in knitted undergarments, casual wears and thermal wears.
The company operates with over 18 sub-brands and 9,000 SKUs (Stock Keeping Units) which includes popular brands like Frontline, Jon, Macroman, Euro, Bumchums, Torrido, Thermocot, Kidline, Footline and Softline. The company also has premium brands like Macroman M-Series, Macrowoman W-Series, FCUK and Fruit of the Loom which includes products like innerwear, lingerie, active wear and leisurewear.
The company operates four manufacturing facilities located in Domjur (West Bengal), Tirupur (Tamil Nadu), Bengaluru (Karnataka), and Ghaziabad (NCR), with a capacity of seven lakh finished goods per day. The company has a large distribution network consisting of 4 central warehouses, 28 EBOs (Exclusive Brand Outlets), more than 1,500 dealers and access to 1,50,000 retailers.
For Rupa's premium brands, the company retails through distributors, and is also selling multiple range of products through a direct to consumer (D2C) model online through Amazon, Flipkart, its own website, and others. The company launched its exclusive online store (www.rupaonlinestore.com) in 2022.
Rupa & Company Ltd has a market capitalisation of Rs 1,670 crore as of March 2025. Promoter holding in Rupa & Company Ltd stands at 73.28 percent as of March 2025.
Rupa & Company Ltd's net profit jumped 26.2% to ₹30.59 crore in Q4 FY25 compared to the same period last year. The company reported revenue of ₹414.49 crore and net profit of ₹30.59 crore for Q4 FY25.
On a consolidated basis, the company reported a profit of Rs 23.80 crore on total income of Rs 320.84 crore for the quarter ended December 2024. For the year ended 2024, Rupa & Company Ltd posted a profit of Rs 69.78 crore on total income of Rs 1,216.51 crore.
• Q4 FY25 Performance: Revenue of ₹414.49 crore, Net Profit of ₹30.59 crore
• Q3 FY25 (Dec 2024) Consolidated Performance: Profit of Rs 23.80 crore, Total Income of Rs 320.84 crore
• FY24 Performance: Profit of Rs 69.78 crore, Total Income of Rs 1,216.51 crore
• Revenue Growth (last 4 quarters): Average increase of 19.4% per quarter (from ₹215.02 crore to ₹419.8 crore)
• Net Profit Growth (last 4 quarters): Average increase of 29.3% per quarter (from ₹10.46 crore to ₹30.59 crore)
• Dividend (March 2024): ₹3.00 per share (dividend yield of 2.78%)
• Market Capitalization: Rs 1,670 crore (as of March 2025)
• Promoter Holding: 73.28% (as of March 2025)
Rupa is one of the leading knitwear brands in India, covering the entire range of knitted garments from comfort innerwear to cool casual wear. The company has delivered a sales growth of 4.92% over the past five years and has a return on equity of 7.41% over the last 3 years.
In H1 FY25, the company demonstrated stable performance with revenue at INR 507 crores, reflecting modest 2% growth, while net profit rose by 17% to INR 29 crores, driven by strategic advertising investments. Despite challenges such as aggressive pricing and regional disruptions, segments like athleisure and modern trade showed promising growth potential.
The company plans to expand its Exclusive Brand Outlets significantly and enhance brand visibility through increased marketing efforts. However, it has revised its revenue guidance downward due to fluctuating yarn prices, projecting overall growth for the year at 7% to 8%, while maintaining an optimistic outlook for future opportunities in modern trade and private label manufacturing.
The company has strategic licensing agreements with French Connection Limited for the 'FCUK' brand and Fruit of the Loom Inc. for manufacturing, distributing, advertising and selling innerwear and outerwear products in India.
The company's 52-week high share price is Rs 362.00 and 52-week low share price is Rs 173.55. Over the last 3 years, Rupa & Company Ltd share price has moved down by 58.34% on BSE.
Rupa & Company Ltd represents a well-established player in India's organized knitwear industry, with a strong brand portfolio, extensive distribution network, and consistent financial performance. The company's strategic focus on expanding its premium offerings and modern retail presence positions it well for future growth in India's evolving apparel market.
