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Stanley Lifestyles Limited

STANLEY

BSE
NSE

Home Furnishing / Luxury Furniture

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NSE / BSE

About

Stanley Lifestyles Limited

Company Overview

Stanley Lifestyles is India's only fully integrated luxury furniture manufacturer and retailer, offering unmatched craftsmanship, premium materials, and exceptional design across their bespoke home solutions. The company's journey began in 1999 with a focus on leather sofas and, over time, has evolved into a full home solutions provider. Stanley Lifestyles stands as India's only fully integrated furniture manufacturer, retailer, and exporter.

Stanley Lifestyles is a leading super-premium and luxury furniture brand in India, offering a range of products across different price points including super-premium, luxury, and ultra-luxury segments, with a strong presence in manufacturing and retail operations. The company has the distinction of being among the first few Indian companies to venture into the super-premium and luxury furniture segment and one of the few Indian companies present across various price points through its various brands.

Business Model and Operations

Stanley Lifestyles Ltd designs and manufactures super-premium, luxury, and ultra-luxury furniture and sells it through its brand Stanley, designing, manufacturing, and retailing its products through its own network of pan-India stores. The company has a single business segment, namely, the business of manufacturing and trading of furniture and leather products.

The company manufactures leather-based furniture and leather car seat covers and is among the top 4 completely integrated Indian super-premium and luxury furniture manufacturing companies, along with the largest network of retail outlets. Stanley ventured into Leather Sofas in 1999 and then slowly diversified into Full Home Furnishing, offering a spectrum of collections for the Living Room including Sofas, Coffee Tables, TV Cabinets, Storage Units, and Side Tables; for the Kitchen & Dining including Kitchen Cabinets, Dining Tables, and Storage Units; and for Bedrooms including Beds, Mattress, and Wardrobes.

Product Portfolio and Brand Positioning

Today, the company offers an extensive range of collections for the living room, including sofas, coffee tables, TV cabinets, storage units, and side tables. The company's other verticals include Personal Accessories such as Shoes for Men & Women, Wallets, and Handbags; and Leather Trading.

The Stanley brand name is synonymous with luxury quality and craftsmanship, being the only home-grown luxury furniture brand manufactured in India using the highest quality globally sourced materials. The company's mission is to emerge as an Indian luxury lifestyle brand capable of designing, developing, and manufacturing to international specifications & standards.

Financial Performance and Market Position

Stanley Lifestyles Ltd has a market capitalization of ₹1,968 crore as per May 2025 data, with other sources indicating ₹1,868.58 Cr as of July 8th, 2025, and ₹1,859.32 Cr as of July 08, 2025.

Financial Results

For the quarter ended March 2025:

- Net profit: Rose 2.94% to ₹10.50 crore as against ₹10.20 crore during the previous quarter ended March 2024.

- Sales: Declined 5.37% to ₹112.80 crore as against ₹119.20 crore during the previous quarter ended March 2024.

For the full year ended March 2025:

- Net profit: Declined 3.32% to ₹29.10 crore as against ₹30.10 crore during the previous year ended March 2024.

- Sales: Declined 1.46% to ₹426.20 crore as against ₹432.50 crore during the previous year ended March 2024.

For the quarter ended December 2024:

- Net profit: Rose 24.64% to ₹8.60 crore as against ₹6.90 crore during the previous quarter ended December 2023.

- Sales: Rose 2.24% to ₹109.70 crore as against ₹107.30 crore during the previous quarter.

Key Financial Metrics

- Market Capitalization: ₹1,968 Crore (as of May 2025)

- Promoter Holding: 56.72% (as of Mar 2025), down from 56.81% (as of Jun 2024)

- P/E (price-to-earnings) ratio: 64.21

- 52-Week High Share Price: ₹627.30

- 52-Week Low Share Price: ₹259.25

Leadership Team

- Sunil Suresh: Managing Director of the Company. He passed the S.S.L.C examination and has been associated with the Company as a promoter and a director since October 11, 2007.

- Shubha Sunil: Whole Time Director. She cleared the Bachelor of Science Examination, holds a certificate of completion of the INSEAD leadership programme for senior executives from INSEAD, and has been associated with the Company as a promoter and director since October 11, 2007.

Recent Developments and Strategic Initiatives

The Company launched an IPO in June 2024 by issuing 14,553,508 Equity Shares (face value of ₹2 each), raising funds aggregating to ₹537 Crore. This comprised a fresh issue of 5,420,054 Equity Shares aggregating to ₹200 Crore and 9,133,454 equity shares aggregating to ₹337 Crore through an offer for sale.

Stanley Lifestyles has opened a new 8,000 sq ft Hybrid showroom - Stanley Boutique - Sofas & More in Aluva, Kerala. The company plans to raise product prices by 4-6% from July 1, 2025, to offset input cost increases.

Stanley Lifestyles represents a unique proposition in the Indian furniture market, combining manufacturing excellence with retail expertise to serve the premium and luxury segments. The company's integrated business model, strong brand positioning, and extensive retail network position it well in India's growing luxury furniture market.